Injecting cutting edge style into the new shopping center at Chappaqua Crossing, ROCKS Jewelry Gifts Home (“Rocks”) opened its doors this past May. The one of a kind boutique carries unique and modern fine jewelry, fashion jewelry, and home decor. Upon entering the bright and airy space, one is immediately struck by the beautiful artwork on the walls and the chic home accessories artfully displayed.
The store is entirely curated by owner Tanya Tochner, an 18-year resident of Chappaqua. Tochner recently closed her jewelry store in Armonk to focus on the expansion of her business into home design at the Chappaqua Crossing location.
“The home component is all new,” says Tochner. “The idea for it started five years ago but I never had the space for it in Armonk and then this opportunity in Chappaqua came up. Home goods take up a lot of space and we have almost 2,000 square feet here to accommodate us.”
There are no home and jewelry stores in the shopping center so Rocks provides a unique shopping experience.
“The jewelry and the home products really complement each other,” explains Tochner. “Customers come in intending to buy a hostess gift but end up looking at jewelry and vice versa.”
Jewelry That Rocks
“I try to carry pieces that are unique and modern and unlike other jewelry stores,” says Tochner.
Tochner sells a wide array of fine and fashion jewelry. Some favorite designers whose original pieces she currently sells include Jamie Joseph, Janis Savitt, Rebel Designs, Rachel Reinhardt, and Ela Rae. The store also carries the Jolie B. Ray line that Tochner created along with her previous design partner over a decade ago.
But Tochner is always changing things up and on the look out for new and exciting designers.
She is also adept at creating custom pieces. As a child, Tochner always liked fine jewelry and had a penchant for drawing. She discovered that drawing was helpful when she worked on the Jolie B. Ray line, and was able to draw jewelry and give it to her manufacturer to create it. She offers that custom service to all her clients. If a customer requests a specific design, Tochner can draft it on paper, make a model, and then ultimately present them with a final product from that drawing.
Rocks also keeps a convenient database of “wish lists” for their customers. “I always tell women to create a wish list if they’re eyeing certain pieces because their husbands come in to buy birthday or anniversary gifts and they want to know what their wives like,” explains Tochner.
Is Your Table Ready for the Holidays?
For people that love to entertain, Rocks is a treasure trove of gorgeous platters, vases, decanters, barware and bowls. Just in time for the holidays, they are selling modern tabletop accessories that are sure to impress any dinner guest.
Larger home items showcased at the store include ottomans, side tables, benches, lighting and artwork. Tochner offers personalized design services and visits to a client’s home to accessorize their house.
“We try to have something for everyone,” says store manager Wendi Gordon. “We have $18 candles and candles that are over $100. We find that everyone shops at all different price points. We have coasters for $40, candy dishes for $45, and bowls for $250. If you’re going to someone’s house and want to bring a little something, we have plenty of affordable options. If you’re looking for a higher end piece to decorate your home with, we have many choices.”
Staying Ahead of the Trends
On where she derives her inspiration and ideas, Tochner says,” I’ve always had an eye for jewelry and home design. I feel that if I like it myself, I will be passionate about selling it. I also listen to my customers and what they want.”
As for following any favorite bloggers or instagram accounts, Tochner says she does not spend her time doing that. “I don’t want to cloud my judgment. I try to be creative and if you are constantly looking at what everyone else is doing, you can’t come up with your own spin.”
Tochner definitely stays current and does her research. She travels to the home show in North Carolina twice a year, attends the New York shows, and is in the city once or twice a week buying merchandise, fulfilling custom orders or getting complicated jewelry repairs done for customers.
The boutique has a fun party vibe to it. Maybe it is all the sparkle between the glamorous jewels and the beautiful serveware that evokes this feeling. It may also be the friendly staff comprising of local moms that are eager to help you find that perfect gift.
Rocks holds many events at the store featuring local vendors and running various promotions throughout the year. To stay informed of all their fun events and see their newest merchandise, be sure to follow them on instagram at @rocks.jewelry_gifts_home. You can also request to be added to their email list or follow them on Facebook at Rocks by Jolie B. Ray.
The store is located at 480 Bedford Road in Chappaqua and can be reached at (914) 219-5808.