boutique

ROCKS Has You Covered With Stylish Jewelry, Gifts and Home Decor

October 26, 2019 by Ella Ilan

Injecting cutting edge style into the new shopping center at Chappaqua Crossing, ROCKS Jewelry Gifts Home (“Rocks”) opened its doors this past May. The one of a kind boutique carries unique and modern fine jewelry, fashion jewelry, and home decor. Upon entering the bright and airy space, one is immediately struck by the beautiful artwork on the walls and the chic home accessories artfully displayed.

The store is entirely curated by owner Tanya Tochner, an 18-year resident of Chappaqua. Tochner recently closed her jewelry store in Armonk to focus on the expansion of her business into home design at the Chappaqua Crossing location.

“The home component is all new,” says Tochner. “The idea for it started five years ago but I never had the space for it in Armonk and then this opportunity in Chappaqua came up. Home goods take up a lot of space and we have almost 2,000 square feet here to accommodate us.”

There are no home and jewelry stores in the shopping center so Rocks provides a unique shopping experience.

“The jewelry and the home products really complement each other,” explains Tochner. “Customers come in intending to buy a hostess gift but end up looking at jewelry and vice versa.”

Jewelry That Rocks

“I try to carry pieces that are unique and modern and unlike other jewelry stores,” says Tochner.

Tochner sells a wide array of fine and fashion jewelry. Some favorite designers whose original pieces she currently sells include Jamie Joseph, Janis Savitt, Rebel Designs, Rachel Reinhardt, and Ela Rae. The store also carries the Jolie B. Ray line that Tochner created along with her previous design partner over a decade ago.

But Tochner is always changing things up and on the look out for new and exciting designers.

She is also adept at creating custom pieces. As a child, Tochner always liked fine jewelry and had a penchant for drawing. She discovered that drawing was helpful when she worked on the Jolie B. Ray line, and was able to draw jewelry and give it to her manufacturer to create it. She offers that custom service to all her clients. If a customer requests a specific design, Tochner can draft it on paper, make a model, and then ultimately present them with a final product from that drawing.

Rocks also keeps a convenient database of “wish lists” for their customers. “I always tell women to create a wish list if they’re eyeing certain pieces because their husbands come in to buy birthday or anniversary gifts and they want to know what their wives like,” explains Tochner.

Is Your Table Ready for the Holidays?

For people that love to entertain, Rocks is a treasure trove of gorgeous platters, vases, decanters, barware and bowls. Just in time for the holidays, they are selling modern tabletop accessories that are sure to impress any dinner guest.

Larger home items showcased at the store include ottomans, side tables, benches, lighting and artwork. Tochner offers personalized design services and visits to a client’s home to accessorize their house.

“We try to have something for everyone,” says store manager Wendi Gordon. “We have $18 candles and candles that are over $100. We find that everyone shops at all different price points. We have coasters for $40, candy dishes for $45, and bowls for $250. If you’re going to someone’s house and want to bring a little something, we have plenty of affordable options. If you’re looking for a higher end piece to decorate your home with, we have many choices.”

Staying Ahead of the Trends

On where she derives her inspiration and ideas, Tochner says,” I’ve always had an eye for jewelry and home design. I feel that if I like it myself, I will be passionate about selling it. I also listen to my customers and what they want.”

As for following any favorite bloggers or instagram accounts, Tochner says she does not spend her time doing that. “I don’t want to cloud my judgment. I try to be creative and if you are constantly looking at what everyone else is doing, you can’t come up with your own spin.”

Tochner definitely stays current and does her research. She travels to the home show in North Carolina twice a year, attends the New York shows, and is in the city once or twice a week buying merchandise, fulfilling custom orders or getting complicated jewelry repairs done for customers.

The boutique has a fun party vibe to it. Maybe it is all the sparkle between the glamorous jewels and the beautiful serveware that evokes this feeling. It may also be the friendly staff comprising of local moms that are eager to help you find that perfect gift.

Rocks holds many events at the store featuring local vendors and running various promotions throughout the year. To stay informed of all their fun events and see their newest merchandise, be sure to follow them on instagram at @rocks.jewelry_gifts_home. You can also request to be added to their email list or follow them on Facebook at Rocks by Jolie B. Ray.

The store is located at 480 Bedford Road in Chappaqua and can be reached at (914) 219-5808.

March Boutique: A Local Gem with On-Trend Clothing for Fashionistas

May 30, 2019 by Stacey Pfeffer

Nestled into a corner of downtown Briarcliff Manor’s main thoroughfare, Pleasantville Road, March Boutique offers Westchester fashionistas on-trend apparel and accessories. Whether you are looking to mimic the styles of a model on a Milan runway or looking for a more casual Instagram-worthy outfit, this jewel-sized boutique should be on your radar.

Lynn Puro, the owner and a Briarcliff Manor resident opened the store twelve years ago. Her exquisite taste and style is evident as soon as you step into the store. Puro scouts fashion showrooms in New York, Paris, Milan and Los Angeles and carries lines that you may not be familiar with such as Bailey 44 and Fifteen Twenty plus well-known and beloved labels like Nicole Miller and Joseph Ribkoff.

Everything But the Shoes

Saturday is the store’s busiest day as many customers come in needing something to wear that evening. “We get a lot of last-minute requests and we love helping clients choose an outfit and accessories such as handbags and jewelry. We offer everything but the shoes.” Puro strives to offer many options for customers at different price points.

“Fit is everything” is Puro’s cardinal fashion rule. To that end, she always tries on every product in her store when visiting showrooms. She brings an additional employee to showrooms as well with a different figure to see how the clothing fits before deciding to sell it in her boutique.

On a recent visit, I had fun perusing the racks and checking out spring trends. The store reminded me of a trendy Soho boutique with exposed brick and a copper tin ceiling. Everything was thoughtfully displayed and photos of Puro’s fashion icon Audrey Hepburn adorn the walls.

As a petite person, I’ve been wondering how to embrace the wide-legged pants trend seen all over the spring fashion magazines. “Not to worry,” advises Puro and she pulls out a wide-legged jean made by Just Black Denim which I try on and lo and behold, it actually looks good. Puro and all her employees have a strong sense of style and can immediately size up your silhouette and provide ideas of items to try on. I wonder what shoes to wear with the jeans and Puro offers suggestions. “The number one question we get from customers, is what shoes should I wear with an outfit?”

Next up, I want to try on a floral dress as the fashion magazines are saturated with them for spring. On a small frame, prints can look overwhelming but Puro knows what patterns will work with my figure. The kelly green floral wrap dress by Cupcakes & Cashmere is a winner and best of all, it is not like the dozens of black dresses I have hanging in my closet. With graduations and baby showers on the horizon, I am all sorted with this little number.

Snapworthy Spring Trends

I want to know what other spring trends are blooming and Puro is at the ready with several sartorial suggestions. Flower prints and pastel colors are popular. She also carries several leopard print items. Leopard print is big this spring but if you don’t want a full outfit with it, the store has leopard print hats, scarves and bags. Other trends include cropped and slightly flared jeans or pants and any item in blue. “Blue is the new black this season,” proclaims Puro.

“Fashion should also be fun,” attests Puro. She holds several themed events to coincide with popular television shows that have stylish costumes such as “Downton Abbey” and “Mad Men”.

As Puro wraps up my items (I also purchase a Nicole Miller dress for an upcoming Bar Mitzvah on my visit on the sale rack no less), I notice the lovely tissue paper decorated with delicate dragonflies. It’s no surprise that before opening March, Puro worked in beauty for Estee Lauder. Confidence breeds beauty was one of Lauder’s favorite sayings and as I walk out the door with my fashion-forward items, I feel like a million bucks and can’t wait to wear my new dresses this spring.

March Boutique

1207 Pleasantville Rd

Briarcliff Manor, NY 10510

Phone: (914) 923-2100

Marchboutique.com

A Fresh Take on Spring Fashion with Stile

April 18, 2019 by Shauna Levy

With candor, impeccable taste and a ready smile, Julie Root is adept at helping customers put the “I” in style. Nestled in the heart of Armonk’s Main Street, her shop, Stile, is a lifestyle boutique that offers “fun, delicious” items for everyone. Having opened only three years ago, the shop quickly found its niche in the Armonk fashion scene and cultivated a strong following. Describing Stile as a shop that has something for everyone, Root says, “My customers don’t just come to us for one thing. They come for the fabulous bags, chunky knits, beautiful candles and diffusers, wardrobe staples and trendy pieces. Everything we offer has a special twist and our inventory is ever-changing.”

Stile offers a dazzling array of swoon-worthy products including accessories, home goods, women’s apparel and J. Hillburn menswear. From the stunning Baobab diffuser to the one-of-a-kind Rolling Stones sweatshirt to the custom costume jewelry adorned with vintage Chanel buttons, the selection challenges clients to narrow down to just a few purchases. It’s no surprise that the boutique was the winner of the “Best of Westchester 2017” in the category of “Place to Find a Hostess Gift.” Stile specializes in exclusive, one-of-a-kind items and under the radar designers. Root says, “I have cultivated strong relationships in the industry over the past decades that provide me with access to items that no one else has–our lines are hard to get. You simply won’t find many of them on Amazon or in the major department stores.”

The fashion veteran is excited about spring as the new season’s inventory begins arriving. Here’s the forecast as Root sees it:

Pinks & Patterns

Root predicts that a specific color scheme will take over spring wardrobes, saying, “There will be a lot of color. I expect hues of pink like blush, coral and rose to be huge. We are also seeing patterns like camo, animal print and florals injected into designs. Take part of the trends by adding it in pops with a soft sweater, yummy wrap or a fun handbag.”

Luxurious Materials

“Luxury is back,” Root proclaims, adding, “Materials like cashmere, lace, fur, silk, velvet and leather are so in. Layer a little shearling vest or a lace cami into your outfit to infuse this trend.”

The Feminine Persuasion

Femininity will influence the spring looks. Dresses will be big, but the good news is that every length is acceptable. She says, “It’s high/low with maxis, midis and minis–anything goes this season! We’re also seeing designers do fun things with sleeves–big sleeves, off-the-shoulder, one shoulder, cut-outs, etc. And, don’t forget those cute rompers, which are still having their moment!”

Bag Lady

As Root talks about handbags, she becomes animated, saying, “I am bag-obsessed. There are so many fun bags coming to Stile this spring! I do a lot of smaller brands made in NY and California. We’re doing metallic, fringes, bouclé that’s reminiscent of Chanel, fur accents, sumptuous Italian leather and more. And, there are so many options from knapsacks to cross-body to clutches. The cross-body iPhone cases are so functional and popular right now!”

Denim

Denim continues to have its moment in the sunshine. Stile features an assortment of all styles at all price points including pull-on bell bottoms, striping up the sides and uneven rough-hewn hemlines.

Custom Creations

Stile truly thrives in the one-of-a-kind arena. As Root says, “Everyone wants what no one else has. I offer denim jackets with custom messaging and embellishments, the cutest, fun rock-n-roll t-shirts and unique vintage and custom jewelry. Shirts with messages of female empowerment are huge–I have them specially made for the store.” Sweatpants, sweatshirts and tees can also be customized according to personal tastes, featuring specific colleges, sports teams and favorite branded logos like Louis Vuitton or Chanel.

Regardless of trends and evolving fashions, there is one constant at Stile. High-end customer service is paramount as Root says, “I know what my customers are looking for and I always provide approachable, honest feedback with a smile. I will tell you if that dress looks awful and the pants don’t fit. I’d rather have the customer return because they love what they bought than buy something they regret and not return to us. And, I have the most wonderful style team who each share the same sensibilities and have their own loyal base of clients. It’s that personal touch that makes shopping local such a joyful experience. It’s something that internet shopping can never replicate.”

Save The Date: October 3rd “Shop For A Cause” Boutique

September 1, 2015 by The Inside Press

Houlihan Lawrence, committed to supporting local organizations that help improve the quality of life for everyone who lives in our community, will be hosting their 7th Annual “Shop For A Cause” Boutique, Saturday, October 3rd, 10 a.m.-3 p.m., at 45 South Greeley Avenue in Chappaqua. Making Strides Against Breast Cancer is the nation’s largest network of breast cancer awareness events, uniting nearly 300 communities for special events, raising funds for research, and providing access to mammograms. The public is invited to stop by to browse one-of-a-kind gifts, jewelry and accessories from our vendors; purchase raffles generously donated by local merchants; or drop off a donation.

“We are anticipating a huge turnout this year, and hope to raise more money than last year,” states Jeanne Coon, chairwoman of the event, and an associate broker with Houlihan Lawrence. “What a great way to make a difference, and have fun doing it!”