First Round Application Deadline Saturday, October 10th at Midnight
Chappaqua, NY, October 5, 2020 — New Castle ReStart, (www.newcastlrestart.com) a grant initiative facilitated by the Chappaqua-Millwood Chamber of Commerce, has been launched to provide need-based relief for New Castle’s small businesses affected by the COVID-19 pandemic. The primary objective is to help small businesses whose primary owners reside or work in the community with their rebuilding and reopening efforts, as well as to subsidize additional costs incurred to purchase new equipment and integrate the processes required to implement state-mandated safety protocols.
Eligibility for the grant includes:
- Businesses with a physical storefront located within the physical boundaries of the Town of New Castle
- Businesses that have not been deemed essential per Governor Cuomo’s Executive Order 202.6 will also be eligible to apply.
The application deadline for the first round will be Saturday, October 10 at midnight. Donations and applications will continue to be accepted for the next rounds of funding. The amount to be disbursed and the number of grants provided will depend on generous donations from community members, along with any funds raised through activities that support this endeavor. Donations are tax-deductible and will provide direct assistance to those most in need.
The ReStart initiative was created and is directed by Chamber president, Dawn Dankner-Rosen and Chamber Vice President, Rand Manasse. Key to the launch are ReStart Committee members: Randi Childs, local photographer, who donated the $11,000 she raised through her successful #TheFrontPorch photo project; Kristen Browde, who donated her legal expertise and all of the legal services needed to create this grant program; Chamber Treasurer Ted Holmes, who enacted all of the filings needed to create the grant program; Cynthia Schames, who created the ReStart website and Stephanie Steinberg, who designed the logo.
This community-wide committee was formed with the support of the New Castle Town Board. ReStart Committee members to date include Town Supervisor Ivy Pool, Town Board member Lauren Levin, Dawn Dankner-Rosen, Rand Manasse, Ted Holmes, Kristen Browde, Randi Childs, Cynthia Schames, Dawn Greenberg, Debbie Grisham, Shauna Levy and Wendy Nolan. We are still seeking additional members, community support and participation. Please contact ddr@ddrpr.com with your intent.
ReStart applications for small businesses in need are now available online at https://www.newcastlerestart.com/apply. All applicants will need to show proof of financial need, report whether assistance has been received from other sources, including loans, grants and unemployment insurance and state their anticipated uses for any grant money received. Please go to newcastlerestart@chappaquamillwood.org.
News is Courtesy of the Chappaqua Millwood Chamber of Commerce.










Kallman also recounts a customer who asked: ‘I’m looking for a gift and so-and-so told me that you had it. We were at the Mall, and they had the gift, but they said, no don’t get the gift here, Trish has it.’ “Oh, that’s so sweet,” Kallman says she thought. “The customer didn’t even call to see if I had the gift or that it was at hip-kid but that Trish had it. I thought that’s so cool they think of me by name instead of the shop name; it’s like a personal relationship with the customers.
“When we first started,” Kallman recalls, “we were concerned about how do we get everybody in this? We basically went door to door to the merchants with flyers. We did a sample shoot so merchants could visualize and see what it was going to look like. So we created a prototype to put on the flyer and said this is our idea. Some people got it and some people were like, ‘No, I’m camera-shy’ and some people needed a little more prodding. Then we worried about other businesses that weren’t right on the street so we tried to get as many mailing lists as we could pull to find them. This was a Chamber of Commerce sponsored event, and they sent out an email to their list.”
After the Gallery Opening & Exhibition event at hip-kid lounge in September, Kallman and Simpson gave the merchants their framed photos. “Hopefully,” Simpson notes, “they’ll have it in their stores and it’s something they can look at with good memories. The campaign was more of a community event than a sales endeavor. We asked the participating merchants to invite their customers and clients to the Gallery Opening where we all could relax. It was all about building relationships and not about the transactions per se.”



