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Publisher

Publisher Pride

February 22, 2020 by Grace Bennett

We are officially in our 17th year, and I couldn’t be prouder of this company launched in 2003, and especially of our team whose mission is to create features which shine a light on all the wonderful, big hearted people living here and all the fun and vital happenings in this area–and also to give our sponsors an effective place to share their news too! We have two terrific new additions to our team: Robin Chwatko, as advertising manager, and Sherry Topel, who is managing accounts, too.

If we missed your story or sponsorship ‘in print,’ remember to contact me about our online edition, insidepress.com, for possible publication and/or advertising options, too. In the meantime, I invite you to enjoy just one of 11 springtime ‘Inside Press’ editions–Inside Chappaqua & Millwood, Inside Armonk and the new Inside Briarcliff/Ossining/Pleasantville Magazine (which we are calling ‘BOP’ Magazine) that we produce. We love sharing the joys of your hometown and supporting local efforts to protect our precious environments. I love hearing from readers, too. Drop me a note anytime: grace@insidepress.com

Enjoy!

Filed Under: Just Between Us Tagged With: advertising options, Features, Inside Press, news, Publisher, Readers, team

Enjoy Our Debut Edition

March 8, 2019 by Grace Bennett

Grace’s cut and blow dry by Lisa Koebbe Bevan, owner and Master colorist at BELIEVE Beauty Lounge, a full service salon on 95 Manville Road in Pleasantville, believebeautysalon.com Makeup (and photo!) by Kara Delfino, karadelfino.com.

Please know that a lot of heart and soul went into producing this first issue of Inside Pleasantville! If you have lived in the area long enough, many of you may already have seen an Inside Press publication in a neighbor’s home, or perhaps at a real estate office–where the magazines make a giant impression (I’m told!) with area visitors considering a move here.

I’ve been publishing for 16 years after launching the first edition of Inside Chappaqua, The Magazine for New Castle and Beyond in April 2003. Five years ago, following that success, I decided to get two Castle pubs underway and produced our first Inside Armonk. And now here we are delighted to be covering your vibrant Mount Pleasant communities too with this first edition of an Inside Pleasantville!

I’m always grateful to my Inside Press team, including Caroline Rosengarden who lives ‘Inside Pleasantville’ with her beautiful family. She is positively a most enthusiastic proponent for the community.

Also, enjoy the work here by Lisa Samkoff, our consummate professional designer who brings a special flair to every page. Wonderful Stacey Pfeffer edits our Chappaqua and Armonk editions from which you may see some relevant articles appearing here too. First and foremost, as a publisher, I understand no community’s residents live in a bubble, so I do share from other communities, and will continue to as much as I can.

I also so appreciate Ryan Smith and Rick Waters, who designed and maintain our site theinsidepress.com. You can find all the stories here online too, a downloadable edition, along with other ‘in between postings,’ all as much as time and energy permit! Behind the scenes, we have Analia Boltuch, our invaluable account manager, and always a rotating group of talented ‘regular’ freelance writers and photographers. This issue’s cover work plus the photos for the Pleasantville Music Festival, for example, are from Pleasantville’s very own Lynda Shenkman, who shot many of my first Inside editions too.

Ultimately, this pub comes to you after 22 years of happy Westchester living, having raised two terrific children: my daughter, Anna, 26, and son Ari, 22, both living in the city. I also visit my dad a lot in Yonkers. He’s going on 97 and still in good health at a senior residence. Being empty nest, and having this amazing Inside Press team in place, I’m expanding our publishing efforts.

Chappaqua’s also is just a hop, skip and jump to Pleasantville. In fact, when I think of ‘fun times’ in Westchester, Pleasantville elicits those feelings enormously, whether it’s at gorgeous Rockefeller Preserve, or enjoying countless movies at the incomparable Jacob Burns Film Center, or even acting classes I discovered with Rachel Jones at the Howard Meyer Acting Studio/Axial Theater! In the meantime I can live vicariously enjoying others performing in stellar shows such as those at Arc Stages, or setting aside a day to dance or sing along with the mega talented musicians at the Pleasantville Music Festival.

All these places and institutions and more – don’t miss a terrific story on Cycle for Survival! – are covered in this debut edition, which I hope you will treasure and keep as a collector’s item. We will be ‘back again’ with a back to school September/October 2019 edition arriving in your home by late August too. Remember, you can read us online too at theinsidepress.com and follow our assorted musings primarily on Facebook and Instagram.

I am aiming for at least four editions in 2020, so stay tuned for more fun and meaningful coverage in which we will keep on ‘Sharing the Heart of Your Community.” And I’d be remiss if I didn’t also communicate a resounding THANK YOU to all the generous sponsors and contributors who made this edition and future ones possible. ENJOY!


Grace Bennett
Inside Press Publisher & Editor-in-Chief

Filed Under: Pleasantville Just Between Us Tagged With: 16th year, BELIEVE Beauty Lounge, Contributors, Debut Edition, Grace Bennett, home, Inside Pleasantville, Inside Press, Inside Press team, Just Between Us, new edition, Pleasantville, Publisher, real estate, Sponsors, visitors, Westchester living

Spotlight on Lila and DeWitt Wallace: Chappaqua’s 20th Century Powerhouse Couple of Modern Media

December 2, 2018 by Dana Y. Wu

2019 marks the 80th anniversary of the Reader’s Digest headquarters in Chappaqua. Lila Bell Acheson Wallace and her husband, Dewitt Wallace were co-founders, co-editors and true partners in their powerhouse media business enterprises for generations, which included the enormously successful magazine, condensed books, direct mail-order books, trade/retail books, children’s books, music and international editions.

They started Reader’s Digest in 1922 with borrowed money and no subscriptions. Within a year of the Digest’s launch from their apartment in Greenwich Village, the Wallaces moved the company office to a garage in Pleasantville but quickly spread to 14 different overflowing offices throughout the village as circulation surpassed one million by 1935. In the late 1930s, they acquired 80 rolling acres of woodlands in Chappaqua to establish the headquarters’ campus but retained “Pleasantville” for its postal address as they liked the name of the town. Visible for miles around when it opened in 1939, the original three-story red-brick structure, had a white cupola featuring a carillon and four flying Pegasus sculptures, symbolizing writers’ inspiration.

Lila Wallace oversaw every aspect of the interior and exterior construction of the headquarters, which was modeled after buildings in Colonial Williamsburg, with the intention of creating a beautiful campus for their growing workforce and rapidly expanding publishing business. She felt that a positive and stimulating environment was important for employees. With her patrician style and love of culture and arts, Lila chose to display her valuable collection of Impressionist art in the headquarters’ hallways, offices, conference rooms and cafeteria.

“Lila Wallace was a huge supporter of the natural world. The property had its own apple orchard, and employees could take home as many apples as they wanted. We were also able to rent, for $10 a year, a fenced-in garden plot up at the top of the property, with free water. Many of us spent our lunch hours up there tending our gardens.” – Mara van Fleet, Former Readers Digest employee

“Rather than just surrounding themselves with all this great art in their Bedford home, High Winds, they shared it with employees by lining the halls and principal rooms on the first floor of the office building accessible to all every day,” remembers Ellis Cousens, a Bedford resident who was a Finance Director at the headquarters in the 1990s.

Former Reader’s Digest senior editor and Chappaqua resident, Suzanne Chazin, recalls, “Lila’s office had French glass doors and a Modigliani right outside. It felt amazing to work in the office that had been hers. And Dewitt’s office was the editor in chief’s office when I was there so I was in it all the time for editorial meetings. I remember the Chagall on the wall.” Chazin continues, “For the people who were there, it was daily life. Now, it seems sort of amazing but we were around this decor every day, with all this art on the walls that you could just walk up to.”

The photos were displayed on panels at the New Castle Historical Society.

Creating charming “outside rooms” with clipped hedges, neat lawns and flower beds was as important to Lila as the antiques and art collection within the buildings and as the back-cover artwork that she selected for each issue. Chappaqua author and illustrator Mara van Fleet, who joined the Reader’s Digest art department in 1999, remembers. ” Cousens adds, “During my time there, many employees maintained vegetable gardens, designated by Lila, behind the auditorium towards Cowdin Lane. She instituted early Friday closure during spring and summer with the explicit intent to give employees several hours of paid time off to tend their gardens, either at the Digest or at home.

While Reader’s Digest publications may be looked upon as a conservative repository of American values, the company had progressive employee policies, including five day work weeks and vacation days, liberal pension plans, life-insurance policies, profit-sharing plans and even a program to encourage employees to volunteer in community organizations. Although the Wallaces did not have children, they ran their internationally successful media company with a family feel that included free trips to Williamsburg, VA (which the Wallaces helped to restore) and free turkeys at Thanksgiving.

Long after they retired in 1973, employees still felt the couple’s nurturing touch. Jennifer Bancroft Payne, a Chappaqua resident, remembers how her father, Norman Bancroft, said that “he always felt like family rather than an employee” at Reader’s Digest. As van Fleet attests, “It was really one of the last old-fashioned companies where you felt you like you like working with your large extended family. Everyone walked down the halls with smiles on their faces and genuine warmth.”

Today, along Reader’s Digest Road, Chappaqua Crossing’s transformation of the former headquarters’ grounds has been stark. However, the new development’s “incomparable array of amenities designed to create a work environment that is both enjoyable and efficient” fittingly continues the Wallace’s original idea of providing many perks for employees on the campus. “Employees of the publication were treated to a large dining hall, gym facilities, a laundry room, a garage onsite for repairs, and even a small medical office where they had MKMG dermatologists come in for free skin screenings.” says van Fleet.  “There was even a subsidized company store with different vendors who came every day.”

In our age of 24/7 news and media, podcasts, Netflix and Youtube, it may be hard to imagine the expansive influence that DeWitt Wallace’s original idea of a magazine with diverse content aimed “to interest and at the same time to widen one’s outlook, to increase one’s appreciation of things and people in the world” had on our global, popular culture. Golda Meir praised Reader’s Digest as “A publication which helps its huge public understand the complex issues of our time.” Pushing for legislation and social reform, Reader’s Digest had a way of presenting complex medical issues in an understandable form and its top articles were on drinking and driving, tobacco/smoking, sex education, drugs and on taboo subjects such as sexually transmitted diseases (1930s), birth control (1960s), pornography (1970s) and AIDS (1980s).

With a worldwide readership with over a 100 million subscribers in 163 countries, 48 editions and 19 languages at its height, the Wallaces sent their optimism around the world through Reader’s Digest’s humorous articles, innovative features and inspiring stories. Chazin recalls how Reader’s Digest was content-driven when she wanted to write about Dr. Barry Marshall who had “discovered a potential cure for ulcers back when ulcers were considered incurable. He was a very controversial figure but Reader’s Digest ran the the piece. When Dr. Marshall won the Nobel Prize for Medicine in 2005, he thanked Reader’s Digest as being one of the very first publications to spread his ideas far and wide.”

The philanthropic programs that Wallaces started have brought benefits to our community, the nation and the world. Much of their fortune went to establishing four private foundations, which then merged into the DeWitt Wallace-Reader’s Digest Fund and the Lila Wallace-Reader’s Digest Fund. Early in the 2000s, the funds sold the last of their Reader’s Digest stock and merged into a single national philanthropy with a name reflecting its roots: The Wallace Foundation. With assets of about $1.5 billion in 2015, The Wallace Foundation still stays true to Lila and DeWitt Wallace’s passions for education, youth development and the arts.

Filed Under: Cover Stories Tagged With: DeWitt, Direct Mail, Lila, Lila Bell Wallace, magazine, Mail-order Books, New Castle Historical Society, Pleasantville, Publisher, publishing, Reader's Digest, Readers Digetst History, Wallace

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