The Inside Press

Magazines serving the communities of Northern Westchester

Pleasantville Chamber of Commerce

Wicked at the Burns Celebrates the Magic of Friendship and Self Acceptance

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Some stories are so iconic, they defy gravity. As the highly anticipated Wicked movie made its way to the Jacob Burns Film Center, the town of Pleasantville was all in on the celebration! In fact, Pleasantville has gone Wicked Wild, with pink & green decorations, food & drink specials, Wicked merchandise and a general warm wicked feeling permeating the village. Indeed Wicked has cast a spell on audiences nationwide and smashed several box office records in its opening weekend. The movie event of the year raked in an impressive $164.2 million worldwide, with $114 million in the US, according to Universal Studios.

Gleaming green lights illuminated the outside of the movie theater and inside hats were hanging from the ceiling that felt as magical as Elphaba’s spells! The Take 3 Wine Bar & Café offered Wicked-themed cocktails – green for Elphaba and pink for Glinda. Such a fun & festive touch.

The movie begins as Glinda, the good witch, floats into Munchkinland in a giant, pink bubble, declaring that the wicked witch of the west was dead. Glinda, brilliantly played by Ariana Grande, takes us back to Elphaba’s childhood. She paints a marvelous picture of the struggles that Elphaba, played by Cynthia Erivo in a captivating performance, is forces to deal with.

Glinda and Elphaba meet at Shiz University, where they unexpectedly become roommates. The two get off to a rough start and we see that their incompatible personalities spark conflict. Glinda, with her bubbly, popular nature, and Elphaba, with a stunningly fierce attitude, misunderstood manner and drive for independence, clash at every turn.

The good in Glinda shines bright as she helps Elphaba out of an embarrassing moment at a school event. Glinda joins Elphaba on the dance floor as the other students laugh at her strange style of dance. She transforms a cringy solo into an extraordinary duet and turns the moment around marking the start of their special bond.

As their journey unfolds, we have a front row seat to their blossoming friendship. Grande’s show stopping vocals and choreography in the song Popular are the solidifying moment that establish their close-knit friendship. The two become inseparable.  “Elfie” helps Glinda, get into the Madame Morrible’s sorcery class, which is her dream. Although the other students view Elphaba as strange and make fun of her green skin, Glinda doesn’t care what others think and sticks by her side.

Wicked does a great job of demonstrating the theme of embracing individuality and acceptance. Glinda’s realization that true friendship is more important than conforming to social expectations promotes the idea that loyalty and self-acceptance can break down superficial barriers to make room for genuine human connections regardless of judgment. 

As Elphaba impulsively decides to take Glinda with her to Oz, my heart was racing watching the intense scene as they walked towards the wizard. Nothing is as powerful as Elphaba’s moment of realization of what she must do to survive. The singing and stunts during the song Defying Gravity, performed by Erivo, were spectacular! Wicked leaves you on the edge of your seat with a large “To Be Continued” title across the screen to ponder what will happen next. I left the theater with my jaw on the floor thinking that I need to see this movie again!

Wicked is not just a movie, but an unforgettable experience that draws you into the enchanting world of Oz. The production was vibrant & striking, and the sets & costumes were like nothing I’ve ever seen! The overall message of friendship and the importance of standing up for what you believe in, even if it means going against the majority, and not judging someone solely based on appearance, leaves the audience feeling good and eager for more. I can’t wait for part two!

What book from your childhood had a strong impact on you?

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BY RONNI DIAMONDSTEIN AND ILLUSTRATED BY NAAVA KATZ

Katie Alvarez

“Hatchet by Gary Paulsen had a strong impact on my life. This was one of the first books that gave me that feeling of wanting to read non-stop to find out what happened in the end. I was on the edge of my seat from beginning to end. It jump-started my love of reading for the sense of adventure. The book delivered a great lesson on perseverance and the will to survive. It spoke to my spirit of being a problem solver and determination to succeed in the face of adversity.”

Katie Alvarez lives in Pleasantville and works in the White Plains School District.

Jessica Rappaport

“When I was four, my older sister Alyssa taught me to read my first book, Kangaroo Stew. My sister infused within me the belief that I was limitless, even when I was diagnosed with an ocular condition that left me legally blind in one eye. My first book opened me to a world where I would regularly escape. I eventually became an English teacher. Now it was my turn – I opened up worlds through literature for hundreds of students. I have always thought that books are an imagination gateway.”

Jessica Rappaport is an Assistant Principal at Seven Bridges School in Chappaqua.

Judy Willsey

“I was never much of a reader even though I was really good at it. My mom was a kindergarten teacher, and I was surrounded by books. But I loved reading the encyclopedia. I loved the little snippets of information and distinctly recall reading about this stuff called ‘gold leaf.’ So apropos as I am a professional picture framer who deals in gilded gold leaf frames every single day. So, there you have it. Catcher in the Rye. Nope. How to Win Friends and Influence People. Nope. Funk and Wagnalls. You bet.”

Judy Willsey is the owner of Framings in Armonk

David Helfenbein

“The Great Gatsby had a strong impact on me. I read it for the first time at Greeley and was particularly moved by the final line of the book, which discusses the relationship between our past, present and future selves. That line resonates even more now that I have returned to Chappaqua.”

David Helfenbein graduated from Greeley in 2004 and is now the Vice President, Public Relations at Burford Capital, the leading financial firm focused on law. He holds a B.A. from the University of Pennsylvania and a J.D. from Washington University in St. Louis.

Ronni Diamondstein is a journalist, photographer, retired school librarian and the author of Jackie and the Books She Loved. She lives in Chappaqua with her dog Maggie Mae. ronnidiamondstein.com

Naava Katz is an illustrator who lives with her family in Chappaqua. naavakatz.com

Preparing Emotionally for the School Year

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As summer draws to a close, the anticipation of a new school year begins. This period can be both exciting and stressful for families.

Mary Breen, LCSW, founder and clinical director of Repose, a therapy practice in Pleasantville, offers valuable tips to prepare for a successful school year.

One effective way to prepare for school is to establish consistent routines well before the first day. “Creating a predictable routine can help ease the transition,” Breen advises. This means setting consistent bedtimes and wake-up times, establishing regular meal and homework schedules. Having a set schedule can reduce anxiety and help children adjust better.

Open communication is key to addressing your children’s concerns. Breen emphasizes the importance of listening to your child’s feelings and validating their emotions. “Allow your children to express their feelings about going back to school and provide reassurance,” she suggests. This approach helps children feel understood and supported, making the transition less daunting.

Suggested Discussion Topics:

  • Daily Schedule: “Reviewing the daily schedule can help children know what to expect,” says Breen. Talk about their activities to create a sense of predictability.
  • Classmates and Friends: Breen suggests discussing their existing friends and new classmates they might meet. “Talking about social aspects of school helps children feel more comfortable and excited about reconnecting with peers,” she notes.
  • School Supplies: Involve your child in choosing their school supplies. “Allowing children to pick out their supplies allows them to feel more prepared and enthusiastic,” says Breen. This is also an opportunity to discuss organization.
  • New Subjects and Learning Opportunities: Encourage your child to share their thoughts on new subjects. “Discussing what they are excited about can shift the focus from anxiety to anticipation,” Breen advises.
  • Transportation and Safety: Review how they will get to and from school. “Discussing this can alleviate worries about getting to school on time,” Breen says.

Setting realistic expectations for both academic performance and extracurricular activities can prevent burnout and promote a healthy balance. Celebrate small achievements to build confidence in your child.

A well-organized study area can significantly enhance a child’s focus and productivity. “Designate a quiet, organized space for homework,” Breen recommends. Ensure this space is equipped with necessary supplies and free from distractions, creating an optimal environment for learning.

Structuring time before and after school is crucial for maintaining a balanced and stress-free routine. Breen suggests incorporating time for relaxation, activities, and bonding into your child’s day:

  • Morning Routine: Start the day with a calm and organized morning routine. A smooth morning sets a positive tone for the day.
  • After-School Downtime: Allow some downtime for your child to relax. Children need time to decompress after a busy school day.
  • Screen Time Management: Manage screen time by setting clear limits. It’s important to enforce balance with other activities.
  • Bonding Time: Schedule regular bonding time that is not related to tasks or other stress-inducing activities. Spending quality time together strengthens your relationship and provides emotional support.
  • Evening Routine: Establish a calming and consistent routine to help your child wind down. This can improve sleep quality and reduce bedtime struggles.

Encouraging organizational habits can reduce daily stress. From where shoes go to putting dirty clothes in the laundry, these small habits make a big difference. “Helping to pack snacks and lay out clothes can instill responsibility and accomplishment,”

Monitoring stress and anxiety in your child is essential. If these signs persist, consider seeking professional support. “Look for changes in behavior, sleep patterns, or appetite, as these can be indicators of stress,” advises Breen.

Repose offers several support strategies for families navigating these challenges. Teaching children mindfulness and relaxation techniques can help them manage stress and anxiety. This could include simple breathing exercises or mindfulness meditation sessions to help children harness the tools they need to stay calm and focused. Providing extra help for organizational strategies can boost your child’s confidence and improve their performance.

Family counseling can improve communication and resolve conflicts. “Family counseling provides a safe space to discuss and address family dynamics and conflicts,” Breen explains. “Regular check-ins with your child can also be beneficial and show your child that you are interested in their well-being.”

Breen shares a personal strategy to foster connection and reflection. “At the end of the day, whether during dinner or bedtime, we each share one challenge, two positive things, and something we look forward to,” she says. This practice helps process the day, connect, and encourages a positive outlook.

For more information or to schedule an appointment, visit byrepose.com. Repose
offers in-network mental health services with Aetna and out-of-network solutions for other insurance types. They are committed to providing evidence-based, compassionate, and culturally sensitive care to support families through life’s challenges.

Embracing Growth & Community in Pleasantville

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Board Members of the Pleasantville Chamber of Commerce. BACK ROW (L-R): Karen Cammann, Ed Elliott, Maria Amato, Allen Wallace and Lynda Lederer-Natale. FRONT ROW (L-R): Evelyn Tierney, Bill Flooks, and W. Paul Alvarez
PHOTO BY DONNA MUELLER

Full disclosure: When I moved to Northern Westchester about a decade ago, I fell in love with Pleasantville. Although I live in a neighboring town, I found myself spending a great deal of time in this charming village. It all started with a much beloved independent business, the toy store, Try & Buy. As a newcomer to the ‘burbs with kids of nursery school age, it seemed that every Friday I was scouring the aisles for presents for the upcoming weekend which would be chock full of birthday parties. 

But my love affair with this village didn’t stop at the now defunct toy store. With my stroller, I found that it was a remarkably walkable town which was key for someone accustomed to tallying up miles in the streets of Manhattan. Here, I could grab a cup of coffee, walk into the bookstore and bribe my kids to behave with sweets from the candy store.

Now that the deluge of birthday parties has ended and my kids are no longer toddlers, I still find myself drawn to Pleasantville. With the Jacob Burns Film Center and plentiful restaurants, I am here at least weekly. Turns out, I am not alone in my love affair with Pleasantville as the latest housing market data shows demand outstripping supply and the median sales price for single family homes steadily increasing from $665,000 (pre-pandemic in 2019) to record sales highs last year with a median of $739,000. It seems that the magic of Pleasantville is attracting buyers from the city and lower Westchester looking for more space, a place to raise a family with a great school district plus a pedestrian-friendly layout to access shops and restaurants easily. Buyers frequently cite the convenience and walkability of the village as key factors influencing their home purchasing decisions.

Linking the community and commerce has been at the forefront of Bill Flooks mind since he joined the Pleasantville Chamber of Commerce in 2004. Fast forward a few years and he is now the President of the Chamber for more than a dozen years. As the owner of local business, Beecher Flooks Funeral Home on Bedford Road,  he is distinctly aware of the many challenges that small independent businesses face to ensure that Pleasantville remains a vibrant village for both businesses and residents alike.

Flooks describes his Chamber position as “fun.” He enjoys meeting the business owners and residents and “helping the community get to where it wants to be.” Currently with almost 150 members in the Chamber, Flooks and his team help the businesses gain exposure so that people in town know about the many local services and retail spots available to them right outside their front doors. The Chamber also organizes fun-filled events that attract Westchester residents to visit the village and hopefully patronize its many businesses.

Chamber’s Website Relaunch

Chamber members run the gamut from accountants, lawyers and non-profits to several restaurants as the 10570 is quickly becoming a foodie destination in Northern Westchester (more on that later) and beyond. The Chamber recently relaunched their website at pleasantvillechamber.com with a user-friendly member directory plus parking information including rules and regulations including meter payment through the Pango app. Flooks and the Chamber members wanted the revamped website to be as user and mobile-friendly as possible for shoppers and businesses. 

Businesses can also now apply or renew their Chamber membership online. So far, the relaunched website with a new look and enhanced navigation seems to be a hit and the Chamber is already ahead of membership renewals in Q1 2022 versus previous years. 

Keeping Chamber members and residents informed of construction in the village is a top priority for Flooks. With the ongoing construction on Manville Road and by Memorial Plaza, Flooks wants local businesses to know when key segments of projects are completed and how that will impact parking for customers. The website includes information about various infrastructure projects and e-newsletters are sent to Chamber members detailing the various construction phases.

Chamber Events Enhance Pleasantville’s Appeal

“Linking community and commerce” has been the Chamber’s tagline for more than a decade and Flooks lists a number of key events and initiatives that help accomplish this goal. From ribbon cutting ceremonies for new businesses in town captured on film by Pleasantville Community TV to the Chamber’s well attended Business Person of the Year event, the Chamber is always looking for ways to help members achieve exposure and grow their business.

One such event was the 1st Annual Oktoberfest Street Fair held this fall when COVID was on a downward trajectory featuring live music and ping pong plus a variety of foods from local Chamber members on Wheeler Avenue which was closed off to vehicular traffic. Commenting on the inaugural event, Flooks noted that “people were looking to get out [then] and do social stuff. We will definitely do it again, expanded hopefully, with some children-friendly events. It showed we are back and willing to help the businesses and the community.” Echoing Flook’s enthusiasm for the event, Chamber Administrator Evelyn Tierney said, “It didn’t hurt that people were able to enjoy an alcoholic beverage and eat in the open air and move around to see and talk to friends. Businesses on Washington Ave had spillover from Wheeler Ave – so it was good for their businesses too.” The event was well-promoted with flyers on Facebook and Instagram plus the 10570 Facebook group shared Chamber posts about it with their 5,000 subscribers. The Chamber is also hoping to help support the Pleasantville Music Festival which is currently scheduled for July 9, 2022. “The festival is a great event that brings thousands to the village and historically we’ve always had good weather,” Flooks commented.

Pleasantville isn’t just beloved by local residents. People from neighboring communities and Southern Westchester are also drawn to the village. County Executive George Latimer notes that “Pleasantville’s critical location in the Saw Mill River Valley draws people from all around it. The Jacob Burns Film Center is a key asset offering entertainment that you can’t find elsewhere.” Latimer, a Rye resident, often frequents it as well as the bustling restaurant scene. “Pleasantville has terrific restaurants and the farmers market adds to the town’s appeal. The farmers market was one of the first in the county to go year round and people are willing to travel to it because it is so unique and well organized. It brings a distinct energy level to the village. There is a certain vibe of Americana that you feel in Pleasantville. People say hello to each other on the street. Plus the school system is great and you have a non-partisan local government truly looking after the best interests of the village.” 

While many beloved local independent businesses have been mainstays in the community for years like Glass Onion Originals, Black Cow and the Village Bookstore, there are several national chains such as convenience and coffee shops that are also part of the village. The majority of these chains are not Chamber members but Flooks doesn’t view that as a serious problem to contend with. “We go back to them and ask them to join but many of them have to go through corporate and they just view us as another town to do business in. Maybe you grab a coffee [from a chain] and then pick up a sandwich from Sundance Deli or Frank & Joe’s. The great thing about America is you have choices,” he adds.

It is clear that the Chamber members do not just view Pleasantville as a place to do business in. They support many local charitable initiatives from PTA events to the Tina Shaina Gambino Memorial Foundation 5K, an event which raises money for organ donation named in honor of a local Pleasantville High School senior who passed away suddenly in 2004. Several Chamber members donate thousands of dollars a year to hyperlocal causes or by providing services or food pro-bono.

10570: A Foodie Destination

On the topic of food, Pleasantville is one of the top foodie destinations in the county. With specialty shops such as Second Mouse Cheese Shop and Flour & Sun Bakery plus the all new Root2Rise, a 100% plant-based café, recently relocated suburbanites and foodies with a sophisticated palate have plentiful options. Restaurants such as Southern Table have even received Michelin recognition. “In the evening parking eases up in the village, so if you can’t get into one restaurant, you might discover another that’s also really good,” explains Flooks. “Once you park your car, the restaurants are all within easy walking distance of each other.”

Many of these restaurants on Wheeler Avenue set up outdoor seating during warmer weather and have had to pivot to expanded take-out options and curbside delivery during the pandemic.

Pleasantville truly is a walking village and the people who are moving here to a house or apartment may only need one car or none at all as many now work from home. “People can walk to whatever they need here to buy, eat, drink or see a movie. The way the village is set up with business and residential so close to each other is a homerun,” exclaims Flooks.

“I think with the recent housing explosion a lot of the businesses are happy. You are going to have more shoppers, more eaters, more drinkers and more visitors coming to the village.” The future of the village seems poised for success and continuous growth. “This will only make Pleasantville more vibrant and [ultimately] more profitable for business,” sums up Flooks.

Note: This article is based on excerpts from an interview with Bill Flooks that aired on Pleasantville Community TV. To access the full interview, visit www.pctv76.org.


Photos Courtesy of the Pleasantville Chamber of Commerce

Imagining the Possibilities

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Hello everyone!  Welcome to our first 2022 editions, including Inside Pleasantville & Briarcliff Manor (Inside P&BM). We gratefully brought a third title back after a Covid pause. I chose a theme called ‘Spring’s Possibilities’ as we set out to produce three editions.

To that end, you’ll find our press enthusiastically supporting local commerce as in the Inside P&BM  cover story written by Stacey Pfeffer and photographed by Donna Mueller. It hopefully conveys our focus and was even generously taped by Pleasantville Community Television. Stacey’s entire interview with Bill Flooks, president of the Pleasantville Chamber of Commerce, is available for viewing at https://www.pctv76.org/video/2907/.

Meanwhile, for all our editions, Christine Pasqueralle interviewed Mary Jo Ziesel, the new Jacob Burns Film Center director, for an always welcome update on ‘all things Burns.’ Christine also gathered a host of fun and rewarding activities ‘to do’ in Briarcliff Manor–amazing to consider in a small village. 

The debut of Orchestra 914 in Pleasantville, with new conductor Russell Ger, as reported by Jean Sheff, is reason alone to celebrate. At Arc Stages, too, I’ve discovered there are always so many creative offerings to engage the community. Rich Monetti shines a spotlight on a fascinating spring exhibit at Arc Stages, as just one example, that of photographer Chad David Kraus’s work.

A real special treat is a Pleasantville Puzzle, created by Will Shortz, who took time out from running his amazing Westchester Table Tennis Center to produce it. The idea for a puzzle came my way from the newest addition to our Inside Press team, John Fisher, a (very) long time Pleasantville resident and now Inside Press Director of Business Development. Lisa Samkoff, our long-time Art Director, designed all the beautiful pages for us.

In the interest of ‘Sharing the Heart of the Community’–our mission–we support Briarcliff Manor’s Irene Unger who describes living with Multiple Sclerosis and who spotlights the MS Walk on March 27th in Briarcliff. In Inside Armonk we share resident Jennifer Drubin Clark’s journey with breast surgery, and the poignant thoughts she courageously shares, surrounding her community of healing and support. 

There’s a big ‘sports’ component this go round too, as we celebrate an Armonk Girls Varsity Tennis Team’s path to victory–Girl Power!–and in Chappaqua, Nolan Thornton’s interview with Geoff Curtis, the district’s athletic director, gets to the heart of what sport team efforts are all about, too.

Enjoy the online stories, and please do consider the online subscription. As we inch toward 20 years of publication, print advertising can be a tough sell,  so reader support is deeply appreciated more than ever to help fund the editions and maintain a healthy online presence. 

We have an awesome team! We also have two more spring editions coming, one mailing April 8 and another mailing June 1, so keep an eye out! And this spring, as always, keep imagining the possibilities.

 — Grace

Grace Bennett with Bill Flooks (left) and Paul Alvarez Photo by Donna Mueller
Stacey Pfeffer with Bill Flooks.
Photo by Shane McGaffey, Pleasantville Community Television

A real special treat is a Pleasantville Puzzle, created by Will Shortz, who took time out from running his amazing Westchester Table Tennis Center to produce it. The idea for a puzzle came my way from the newest addition to our Inside Press team, John Fisher, a (very) long time Pleasantville resident and now Inside Press Director of Business Development. Lisa Samkoff, our long-time Art Director, designed all the beautiful pages for us.

In short, we have an awesome team! We also have two more spring editions coming, one mailing April 8 and another mailing June 1, so keep an eye out! And this spring, as always, keep imagining the possibilities.