Nestled into a corner of downtown Briarcliff Manor’s main thoroughfare, Pleasantville Road, March Boutique offers Westchester fashionistas on-trend apparel and accessories. Whether you are looking to mimic the styles of a model on a Milan runway or looking for a more casual Instagram-worthy outfit, this jewel-sized boutique should be on your radar.
Lynn Puro, the owner and a Briarcliff Manor resident opened the store twelve years ago. Her exquisite taste and style is evident as soon as you step into the store. Puro scouts fashion showrooms in New York, Paris, Milan and Los Angeles and carries lines that you may not be familiar with such as Bailey 44 and Fifteen Twenty plus well-known and beloved labels like Nicole Miller and Joseph Ribkoff.
Everything But the Shoes
Saturday is the store’s busiest day as many customers come in needing something to wear that evening. “We get a lot of last-minute requests and we love helping clients choose an outfit and accessories such as handbags and jewelry. We offer everything but the shoes.” Puro strives to offer many options for customers at different price points.
“Fit is everything” is Puro’s cardinal fashion rule. To that end, she always tries on every product in her store when visiting showrooms. She brings an additional employee to showrooms as well with a different figure to see how the clothing fits before deciding to sell it in her boutique.
On a recent visit, I had fun perusing the racks and checking out spring trends. The store reminded me of a trendy Soho boutique with exposed brick and a copper tin ceiling. Everything was thoughtfully displayed and photos of Puro’s fashion icon Audrey Hepburn adorn the walls.
As a petite person, I’ve been wondering how to embrace the wide-legged pants trend seen all over the spring fashion magazines. “Not to worry,” advises Puro and she pulls out a wide-legged jean made by Just Black Denim which I try on and lo and behold, it actually looks good. Puro and all her employees have a strong sense of style and can immediately size up your silhouette and provide ideas of items to try on. I wonder what shoes to wear with the jeans and Puro offers suggestions. “The number one question we get from customers, is what shoes should I wear with an outfit?”
Next up, I want to try on a floral dress as the fashion magazines are saturated with them for spring. On a small frame, prints can look overwhelming but Puro knows what patterns will work with my figure. The kelly green floral wrap dress by Cupcakes & Cashmere is a winner and best of all, it is not like the dozens of black dresses I have hanging in my closet. With graduations and baby showers on the horizon, I am all sorted with this little number.
Snapworthy Spring Trends
I want to know what other spring trends are blooming and Puro is at the ready with several sartorial suggestions. Flower prints and pastel colors are popular. She also carries several leopard print items. Leopard print is big this spring but if you don’t want a full outfit with it, the store has leopard print hats, scarves and bags. Other trends include cropped and slightly flared jeans or pants and any item in blue. “Blue is the new black this season,” proclaims Puro.
“Fashion should also be fun,” attests Puro. She holds several themed events to coincide with popular television shows that have stylish costumes such as “Downton Abbey” and “Mad Men”.
As Puro wraps up my items (I also purchase a Nicole Miller dress for an upcoming Bar Mitzvah on my visit on the sale rack no less), I notice the lovely tissue paper decorated with delicate dragonflies. It’s no surprise that before opening March, Puro worked in beauty for Estee Lauder. Confidence breeds beauty was one of Lauder’s favorite sayings and as I walk out the door with my fashion-forward items, I feel like a million bucks and can’t wait to wear my new dresses this spring.
1207 Pleasantville Rd
Briarcliff Manor, NY 10510
Phone: (914) 923-2100