By Grace Bennett
10) A Fitter Customer Profile. Trader Joe’s Management could one day boast the greatest influx of fit citizens in its corporate history. Each day, hundreds of trim and toned men and women will pour into the market after cycling along our popular North County Trail, walking their dogs at gorgeous Gedney Park (check out the beautiful fall scene here), or pumping iron at nearby Club Fit for an energy boost—and for generous replenishments of your discounted nuts and produce.

Photo by Marianne Campolongo
9) A Spike in Healthy Item Sales. Following a flu shot at Drug Mart, it will be a natural response to stock up on Vitamin C packed juices, not to mention pounds upon pounds of organic chicken and root veggies for homemade soup.
8) The “Chappaqua Moms” Facebook Factor Busy commuter Chappaqua Moms are addicted to many of your frozen entrees and desserts already and have been loyally commuting to White Plains for them. BUT (and especially after a successful petition spearheaded by Chappaqua Moms), bring Trader Joe’s to Millwood and Chappaqua Moms will soon be comparing notes about their favorite buys of the week ALL THE TIME in must read threads on Westchester County’s most populated and chattiest “Moms” page, now 5,500 people strong.
7) Cover Story Possibility The publisher of Inside Chappaqua is always open to cover story ideas. Joe, if he’s handsome and generous, could be a contender. 
6) Specialty Food Shoppers Galore. After stocking up on wine for Passover at Dodd’s next door, for example, a stop at Trader Joe’s for quality gefilte fish and gluten-free matzah will be a matz.
5) Noshers Galore. Of course we already love the treats at Tazza’s when we stop in for our morning java, but who can resist the free noshes at Trader Joe’s? Those yummy mini samples of chili this and quiche that! I know it would take care of those lunch hunger pangs that begin at 10 a.m. for me! Plus: After burning so many calories on the trail, our inclination to nosh–and then shop, of course–is limitless.
4) Cool Celebrity Customers Vanessa Williams, Helen Williams, Ben Stiller, Etc. Just keep cool when Millwood and Trader Joe’s are tapped to be a set for a future movie.
3) Free Enhanced Security. Trader Joe’s will have free additional security when any of our Secret Service residents stop in to shop.
2) Hillary. She was recently spotted shopping at a local supermarket and quipped to someone eyeing her oddly that she needs to eat too. My hunch is she will be a regular.
1) Bill. I apologize in advance for any slowdown at the checkout counter when he engages your staff on national and world policy matters.
Come on, guys! — Grace
More reasons via Facebook from savvy New Castle readers:
11. “It would be fabulous for the many vegetarians in the area as well as those who keep Kosher.” Andrea Dresner Weinreb
12. “It’s easy to get to from Route 100 and the Taconic. I shopped at the Eastchester store yesterday and their parking lot is much smaller than Millwood’s and they have only one way in and one way out. The Millwood shopping center already has two entryways and could easily add more.” Michelle Hecht
13. “The traffic on the northbound Taconic from 5-7pm is significant. Lots of potential shoppers passing by!” Michelle Hecht
14. “I was just in the Hartsdale store, second time this week and again they’re sold out of the Chocolate Croissants! The very nice customer service person told me they would have more this afternoon.. well that would have been great news if they were in Millwood. So instead of shopping there once a month, it would be once a day for this Chappaqua Mom!!! Ann Styles Brachstein
Welcome to New Castle, where neighbors have been helping neighbors for over a century. When we adopted our slogan, “Neighbors Helping Neighbors Since 1910,” it became our mission statement. We help the very people we see on the train each day, or coach on the sports fields, or socialize with at local restaurants. This is a special community to me. The level of involvement by residents in New Castle makes it a better place for everyone to live. Maybe you would like to be involved as well? For more information, please visit our website at
Welcome to the Town of New Castle! As you settle into your new home and get to meet your neighbors, we encourage you to determine which Fire District you are in and stop by the firehouse some evening to meet the dedicated individuals that will stop whatever they are doing to come to your aid in your time of need. (Please consider volunteering yourself!) New Castle is a great place–volunteers make it a special place. As a lifelong Millwood resident, I went through the Chappaqua School system, graduating from Horace Greeley High School in 1978. I have operated a business in the Millwood Hamlet since 1980. It has been my privilege to have served with the Millwood Fire Company since 1976. I am currently in my second term as Department Chief. I hope you grow to love New Castle, make it your long term home and consider volunteering in some way to help New Castle remain a “special” place to live going forward.
Dear New Castle Neighbor,