Little Nelson Garcia is one of the First to Join the Northwell Health Family
New Castle–Northern Westchester Hospital is proud to be the first hospital in Westchester County to welcome a baby in 2016. Nelson Garcia was born at 2:10 a.m. on January 1, 2016, to proud parents Marinel Garcia and Nelson Bautista of Mt. Kisco, New York.
Nelson is also one of the first babies born at a Northwell Health hospital, formerly the North Shore-LIJ Health System, New York State’s largest integrated health system and private employer Northwell Health launched an innovative advertising and marketing campaign on January 1st, 2016 featuring a baby born at Long Island Jewish Medical Center in Queens at the stroke of midnight on January 1, 2016. See all of Northwell Health’s New Year’s babies; simply follow @NorthwellHealth on Instagram to see the newest members of the Northwell Health family. Share your own photos using #NorthwellFamily.
Northwell Health shot “Happy Birthday,” a touching, first-of-its-kind ad featuring emotional footage of a mother and baby meeting for the first time. The tender moments were captured in real time and inserted into the TV ad and broadcast within seven hours of the birth. The ad debuted on January 1st, 2016 on New York area broadcast stations including: WABC, WNBC, WCBS, and WPIX. A print version of the ad is running this week in The New York Times, Wall Street Journal, Newsday, The Journal News and The Staten Island Advance as part of Northwell Health’s robust 360-degree rebranding and marketing campaign entitled “Look North.”
“There’s no better way to symbolize Northwell Health’s new beginning than to highlight the first of more than 40,000 babies who will be delivered at Northwell Health hospitals in the coming year,” said Northwell Health President and Chief Executive Officer Michael Dowling. Northwell hospitals account for 17 percent of all births in New York State and 1 percent nationwide, far surpassing any other New York area health system.
Created with advertising agency J. Walter Thompson New York, the campaign is designed to introduce Northwell’s new name, logo, website, tagline and philosophy to consumers while providing a look at its pioneering vision for medical technology and the future. “Look North” is Northwell’s first brand campaign and the biggest marketing push in its history.
“As the largest healthcare provider in New York State, we are pursuing new and different ways of telling our story of innovation, providing consumers with a glimpse into the advanced care and individual attention that our patients receive from our more than 61,000 employees,” Mr. Dowling said.
The campaign will also include a digital and social media initiative directing viewers to the new Northwell “Look North” hub page (www.Northwell.edu/looknorth), giving them the opportunity to learn more about the campaign and explore baby-related content and other health news. Future elements of the campaign will launch on January 18.
About Northwell Health
Northwell Health is New York State’s largest health care provider and private employer. With 21 hospitals and nearly 450 outpatient practices, we serve 8 million people in the metro New York and beyond. Our 61,000 employees work to change health care for the better. We’re making breakthroughs in medicine at the Feinstein Institute. We’re training the next generation of medical professionals at the visionary Hofstra Northwell School of Medicine and the School of Graduate Nursing and Physician Assistant Studies. And we offer health insurance through CareConnect. For information on our services in more than 100 medical specialties, visit www.Northwell.edu.
About Northern Westchester Hospital
Northern Westchester Hospital (NWH), a proud member of Northwell Health (formerly North Shore-LIJ Health System), provides quality, patient-centered care that is close to home through a unique combination of medical expertise, leading-edge technology, and a commitment to humanity. Over 650 highly-skilled physicians, state-of-the-art technology and professional staff of caregivers are all in place to ensure that you and your family receive treatment in a caring, respectful and nurturing environment.
NWH has established extensive internal quality measurements that surpass the standards defined by the Centers for Medicare & Medicaid Services (CMS) and the Hospital Quality Alliance (HQA) National Hospital Quality Measures. Our high quality standards help to ensure that the treatment you receive at NWH is among the best in the nation. For more information, please visit www.nwhc.net and connect with us on Facebook.
Above story was via a release from Northern Westchester Hospital.