Frosty Day Parade Archives - The Inside Press

Inside Armonk got the inside scoop on the beloved Frosty Day Parade scheduled to take place this year on Sunday, November 25 in downtown Armonk. We spoke with Armonk resident Robby Morris, the President of Friends of Frosty, Inc., the non-profit organization in charge of planning the day’s events who provided us with helpful information so you can maximize your fun this year.

1. It’s more than just the parade–it’s many hours of fun-filled activities. The event starts at 12:30 pm with three hours of free activities, rides, treats and entertainment until 3:30 pm. Then there is entertainment on Main Street just prior to the 4:00 pm parade of 40+ participants (including three trains, horse & wagon, four marching bands, antique cars and floats). Several local businesses also offer free samples and discounts throughout the day.

2. All are welcome to participate in this free event. Morris loves how inclusive the parade is and that Frosty is a non-denominational symbol of the holiday season. From the youngest Girl Scouts to senior residents at the Bristal that participate in a festive holiday themed van, Morris enjoys coordinating the 40+ local organizations that march in the parade. An insider tidbit: Morris is actually no stranger to parade life. Born and bred in New Rochelle, he actually has participated in the New Rochelle Thanksgiving Day Parade for the past 50 years as a clown and his vast experience in parades makes the event here in Armonk run flawlessly.

3. Get there early to partake in events such as Build Your Own Frosty decoration at the Hergenhan Recreation Center. “The kids love making their own Frosty yard stick decorations and holding them up during the parade.” Morris, who is a grandfather himself, understands that young kids need down time, so they have plenty of activities planned for the day if your ‘wee ones are in a need of some R & R. For example, the North Castle Public Library shows Frosty cartoons all day.

4. Hours of preparation make the day one of the most anticipated local events. Morris has a team of about 12 volunteers who meet several times a year prior to the event for this “labor of love”. They assess each year what works and what they can eliminate from the parade. This year look for new businesses such as Tauk to participate. The committee also gets to audition several of the performing acts at the parade. Morris is particularly excited about Manhattan-based band Shinbone Alley Stilt Band. They are musicians on stilts and Morris and his team carefully plan out “how to utilize our entertainment to our best ability so the musicians are stationed at various points in the village throughout the day.”

5. Memories are made here. Morris loves overhearing parents and children in town talk about where they stood during the parade. “I love it when during the summer, kids can pinpoint where they stood. It is a day that provides a warm feeling for the community and puts a smile on everyone’s face.”

This is the town’s ninth Frosty Day Parade. Originally, it was a day when merchants stayed open late and was more of a winter walk. They revamped the day and added several activities nine years ago as a way to pay homage to Steve Nelson, the long-time Armonk resident who was the lyricist of the popular holiday song “Frosty the Snowman”.

The parade culminates when Frosty makes his appearance and invites all the parade spectators to “catch-me-if-you-can” with many of the attendees following him to Wampus Brook Park at 4:30 pm for a Sing-a-long and the Holiday Lighting Ceremony at the gazebo.

“It has literally turned into a five-hour free Winter Festival which would rival any Disney production,” sums up Morris.

For the residents of Armonk, the cool weather can only mean one thing: Frosty Day is right around the corner.

Now in its seventh year, the winter spectacle has become an annual town staple, ushering in the holiday season with style and flair. Originally conceived by North Castle Historical Society Vice President Ed Woodyard as a Winter Walk and Tree Lighting in the Park, it morphed into Frosty Day in 2010, when the NCHS decided to recognize the contributions of New Castle resident Steve Edward Nelson. Nelson, who penned the lyrics to the snowman’s iconic anthem while he lived in White Plains, was a frequent visitor to Armonk and Nelson’s love for the hamlet is said to have provided inspiration for certain moments within the song. The “Village Square”–which Frosty “runs all around… with a broomstick in his hand”–is supposedly referencing the Bedford Road Historic District, while the town’s first police chief, John Hergenhan, inspired “traffic cop [who] hollered, ‘Stop!’”

“Because of these connections, [we thought], ‘Why not ramp this thing up?’” explains Robby Morris, President of Friends of Frosty, Inc., the not-for-profit organization in charge of planning the day’s events.

“We took it from a small little winter walk, into a full-out Disney production of ‘Frosty the Snowman,’ with costumes and activities galore.”

That they did–and this year promises to be no different. The day-long extravaganza kicks off with a host of activities throughout the downtown area, including train rides, face painting, a hot chocolate tasting, and the return of “Build-A-Frosty.” “From decorating a cupcake to creating an ornament from scratch, we’ve got something for everyone,” says Morris, with a smile. He also notes that Frosty himself will, of course, be visible throughout the day, spreading holiday cheer by posing for photos and giving warm hugs.

He’ll also anchor the main parade event, which commences on Old Route 22 and continues along Main Street toward Maple Avenue, before finishing up at Wampus Brook Park. As Frosty passes, he’ll invite all spectators to join the parade to its final destination. “We get almost 40 participants each year, from cars and floats to marching bands and other groups,” Morris continues. “They all come together, and It’s a lot of fun.” From there, the day culminates in the park with the original Tree Lighting ceremony, wherein Frosty will pull switch and set the park aglow.

As one would probably imagine, it’s a huge undertaking for all involved. “We probably work six months on this one-day event,” Still, Morris acknowledges the payoff simply can’t be beat. “It brings out the best in our community,” he says, noting that local businesses take in upwards of 300 visitors throughout the day. The fact that around 60 percent of them are coming in from out of town is another plus, as it not only boosts town vibrancy, but provides out-of-towners “good exposure to what Armonk has to offer” and may hopefully entice them to return in the future.

“The whole thing is at no cost to anyone,” explains Morris, adding that all expenses are covered through local sponsors, including Breezemont Day Camp, White Plains Hospital Medical and Wellness, Douglas Elliman Real Estate, Hickory and Tweed, and The Bristal Assisted Living.

There’s indeed no “official” cost of admission, but the event does act, in part, as a fundraiser. As part of their Winter Warmth project, “Help Frosty Help Others,” members of Friends of Frosty, Inc., encourage attendees to donate winter clothing (jackets, hats, mittens), which will be distributed to a local charity following the parade. Bins will also be available prior to the event, at area schools, restaurants, and the North Castle Public Library. “People can drop items in as they walk through,” says Morris. “Anything is appreciated.”

While the lights and razzle-dazzle are indeed alluring–especially with the added bonus of the hamlet’s connection to the famed lyricist–Morris is quick to stress the true importance and meaning behind all the flash. “It’s a great event for that time of year where you’re giving back,” he says, with a broad smile.

He’s happy to report that year after year, the Armonk community never fails to deliver, and “when you’re watching everyone come together and get involved,” he says. “It’s a wonderful thing.”

The seventh annual Frosty Day Parade will be held November 27 from 12 to 5 p.m. in the Armonk Town Plaza. For more information, including schedules and sign-up sheets, please visit www.armonkfrosty.com.

PHOTOS COURTESY OF ROBBY MORRIS

Matt Smith is a writer and regular contributor to The Inside Press. For further information or inquiry, please visit www.mattsmiththeatre.com.