My first impression upon walking into Eye Designs in Armonk Town Center is that I have walked into a carefully curated museum with display cases exhibiting eyeglass frames as beautiful as works of art. However, far from the austere feel of a museum, this boutique optical shop is warm and inviting. Combining a natural instinct for choosing the right frames for every customer and 40 years of experience, store manager and optician Jaime Herman exudes a sense of warmth and competence.
PHOTO BY CAROLYN SIMPSON
Exceptional Customer Service
Eye Designs has been in Armonk for 23 years and has developed a reputation for great customer service. A Westchester Magazine “Best of Westchester” winner, with another location in Scarsdale, the business focuses on meeting customers’ needs. When choosing frames for someone, Herman strives to get to know them, find out what they have worn in the past, and see if they are looking for a change.
“There is a certain trust there and I take that seriously,” says Herman. “It’s a big part of someone’s appearance and they’re allowing me to help them with this. If someone doesn’t know what works for their face shape, I can guide them. I know within a second of putting a pair of frames on you, if it’s right and if it will work.”
It is precisely this personal touch that differentiates Eye Designs from chain stores and online retailers of eyeglasses.
“For me, the excitement of the business is buying frames and then putting them on a customer’s face and then having them walk out in public and be noticed,” says Herman. “I’ve been doing it close to 40 years and it still keeps me invigorated.”
Meeting all your Eyewear Needs
From eye health to eyewear fashion, Eye Designs has you covered. With optometrist Dr. Janet Woo on staff, the store is a full-service optical shop. They administer eye exams, fit contact lenses, and do free repairs for glasses bought there or elsewhere. They also carry an extensive collection of children’s frames.
A typical visit to the store might start with an eye exam by Dr. Woo to check the health of your eyes and to determine the visual correction required. Upon obtaining a prescription, the fun begins working with Herman and the staff to choose the frame and figure out the best lens. Whether needing progressive lenses, transition lenses, anti-glare coatings, or computer lenses, customers are expertly guided to the right lens for them.
Of course, with summer approaching, Eye Designs is fully stocked with great sunglass frames to get you ready for the beach. Whether with or without prescription lenses, Eye Designs can fit you with stylish sunglasses that will keep your eyes protected.
A Fine-Tuned Selection
Eye Designs carries a high-end collection of unique frames. Herman has traveled to optical shows all over the world to assemble the right mix of frames and stay on top of the trends for his clientele. Hailing from France, Germany, Italy, Japan, Denmark, and across the globe, lines they carry include Anne & Valentin, Blake Kuwahara, Dabrach, Face a Face, Mykita, Lindberg, and many more.
Prices for frames generally range from $300 up to $1000. A pair of progressive glasses which adjust for close-up, middle distance, and far vision can range from $1000 to $1500. Herman does have some budget frames available.
“People are spending a nice amount of money on their glasses so they have to feel confident that they’re getting their money’s worth, that they’re getting the right thing, that they’re going to be taken care of, and that once they walk out the door, they’re not alone with their glasses,” says Herman.
Rave Reviews from Happy Customers
Herman is most proud of the fact that people that have been coming to the store for years are almost like family. He has a comfortable and easygoing relationship with many customers. Some will text him to see when he is going to be in the store or just to ask a question. The store has maintained its success because people recommend their friends and relatives.
“There is no reason to go into the city to get your eyewear,” says longtime Armonk resident and Eye Designs customer Lauren Miller Cogan. “Jaime has the unique ability to determine where you are in the fashion spectrum and find a frame that suits you. My family has been going to Eye Designs for 21 years and I just love him. He’s so great.”
Another longtime Armonk resident, Stacy Wilder, says “Ever since they opened 23 years ago, Eye Designs has been my family’s go-to place for eyeglasses. Of course it’s important to see well–and they are masters at getting the prescription right– but when you wear glasses all day, every day, it’s also nice to have many great choices and the latest, best quality frames. Jaime and the staff always go above and beyond, provide honest opinions, and are happy to make any necessary adjustments whenever needed.”
“I want people to know that the knowledge and experience that we have here can pretty much guarantee that they’ll have a great experience coming to the store,” says Herman. “Moreover, the customer service that we provide will assure them that their hard-earned dollars will be spent properly here.”
Eye Designs is located at 575 Main Street in Armonk, NY. They can be reached at (914) 273-7337. eyedesignsofwestchester.com
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