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Armonk Chamber of Commerce.

How the Armonk Chamber Helped Businesses Weather the Covid Crisis

August 17, 2021 by Andrew Vitelli

Neal Schwartz, President, Armonk Chamber of Commerce Photo by Chad Kraus

When COVID emerged as a crisis in March 2020, many local businesses were forced to close their doors while others saw their revenues dry up. But for the Armonk Chamber of Commerce, this time was as crucial as any since Neal Schwartz became president more than a decade ago.

The chamber has historically hosted a range of community events, held regular meetings, and published a directory of members. But most chamber members, Schwartz says, are generally passive participants that changed when business owners found themselves in uncharted waters as COVID hit. Suddenly, their businesses’ survival depended on navigating a host of new federal programs and incentives like Paycheck Protection Program (PPP) loans and on finding ways to keep their business running through restrictions and panic over the virus. Some businesses, like dental offices, had help from their industry groups, but others turned to the chamber.

“We became a conduit for using information from the state, the county and the federal government,” Schwartz explains. “It was invaluable to those members who weren’t connected to some of those other associations.”

The chamber helped connect its members to Zoom calls and other events that helped members navigate the new terrain and explore their options. It also created an app to give residents up-to-date information about which businesses were open. 

When necessary, the chamber organized its own events, bringing in chamber-affiliated accountants who were well-versed on the available recourses to answer member questions. 

“A couple of chambers [elsewhere] almost stopped functioning [during Covid], because they had their set activities and those activities didn’t happen, and they were kind of at a loss,” County Executive George Latimer explains. “The Armonk chamber made the transition that you had to make once you realized that Covid was going to shut down the normal activities.”

Latimer continues, “What they did was they morphed into providing the information and to some extent material [such as] PPE that the businesses needed.”

Spotlighting the Armonk Chamber of Commerce, Top Row, L-R: Neal Schwartz, president; Bharti Gupta, board member; Ed Woodyard, member; Shari Ascher, Director of Policy & Programs, Westchester County; George Latimer, Westchester County Executive Second Row, L-R: Ken Sassano, board member; Catherine Censullo, board member; Tammi Ecker, board member    Photo by Chad Kraus

The county government had access to both information and resources to help businesses but did not have the manpower to connect with every business from Yonkers to North Salem. 

“Sitting at the county level looking at 45 communities, how do we reach the business communities and small businesses? We can’t do it on our own. We don’t have the bandwidth,” Latimer says. “But when we know that we’ve got a chamber of commerce that is working–that is having Zoom meetings and exchanging information–then we can channel through the chamber and the chamber has the relationships with the local businesses.”

The county, for example, had access to free masks and sanitizer to give to businesses. But walking up and down every street in every city, town and village in Westchester distributing it was not possible, Latimer says. 

Instead, the chamber determined the local needs and the county dropped off supplies at a central location. The chamber then worked to distribute these supplies throughout Armonk. 

When certain workers such as restaurant servers became eligible for the Covid vaccine before the general population, the county again worked through the Armonk chamber and other local chambers to inform businesses whose employees would qualify.

County Executive George Latimer / Photo by Chad Kraus

But perhaps the biggest role the chamber played was in working with business owners through the federal assistance available.

“The saving grace for a majority of businesses was how they navigated through the loan portion of the federal offerings that were there,” Schwartz says. “Depending where the numbers were for a business, they may have done reasonably okay if they took a PPP loan, which didn’t need to get paid back.”

Despite (or, in a sense, because of) their falling revenues and the uncertainty surrounding the pandemic, the chamber saw new businesses joining to take advantage of these offerings.

“We picked up more members than you would expect in the middle of a pandemic,” he says. “There weren’t a ton of them, but there were people who began to appreciate that this chamber stuff has value.”

Haves and Have Nots

The pandemic and resulting shutdown did not hit all industries with the same force, Schwartz says. Some industries thrived even through the lockdowns, while in other fields businesses struggled to stay in business or were forced to close their doors. 

Home improvement was a sector that thrived, he notes. Trapped in their houses all day, local residents decided it was a good time to put in a pool, or redo their lawns, or make long-needed home improvements.

“The businesses that did well were the businesses that supported home life,” Schwartz says. “Some of them saw years that they haven’t seen before.” But many other businesses, particularly those that depended on traffic flow, struggled. It is hard to quantify exactly how many businesses went under, Schwartz says; he estimates some 10% of their members. 

Armonk is now well on its way to recovery, he says. 

“We are seeing these empty spaces get filled pretty quickly, considering everything,” he says. “It is not all doom and gloom at all.”

Latimer sees a similar picture on the county level, with sales tax receipts above where they were in 2019 pre-pandemic. Still, businesses face ongoing challenges.

One is the difficulty hiring workers, which Schwartz attributes in part to generous unemployment benefits distributed under the latest Covid relief bill.

“It went too far, so it was hard for restaurants to keep the staffing everywhere across the country,” Schwartz says. “People said, ‘Listen, I am getting more money to stay home and not go to work.’”

Latimer attributes the labor shortage to several factors, including the unemployment benefits, ongoing concerns about Covid, and an increasing preference for jobs with regular, stable hours. 

A Decade Leading the Chamber

Schwartz, who owns Armonk-based College Planning of Westchester, joined the chamber after opening his business in 2004, looking for the networking benefits the chamber would bring to his then-fledgling franchise. 

“I had bought all this equipment, furniture, systems, and I had no customers,” he remembers.

The chamber was helpful to him as he got his business, which specializes in tutoring, college counseling and ACT/SAT preparation, off the ground. But its activities at the time were limited to a sidewalk sale or two each year. In 2010, he stepped in as president and worked to build the chamber into a bigger player in the community.

Before he took over as president in 2010, he recalls, chamber activity was mostly limited to one or two sidewalk sales each year. When Schwartz stepped into leadership, he and his colleagues on the board scaled up the organization’s activity. 

In 2012, he launched cider and donut events. It’s grown from there, with 11 music events this summer, a “citizen of the year” award, a much larger Cider and Donut Festival, and regular chamber meetings. The chamber’s website has also been greatly improved, and now publishes the “Everything Armonk” community guide and business directory.

To learn more about the Armonk Chamber, please visit www.armonkchamberofcommerce.com

Filed Under: Cover Stories Tagged With: Armonk Chamber of Commerce., Cider Festival, George Latimer, local business, Neal Schwartz, PPE, Surviving Covid, Westchester County

Third Thursday in Armonk: NOTE RAIN DATE PLANS/Changes

July 11, 2019 by The Inside Press

Autos and Music, and Sales… Oh My

Due to the weather forecast, the Armonk Car Show will be held Friday, July 19, in downtown Armonk starting at 5pm. Tomorrow’s concert, 1 Stop Pony Band, will still be on Thursday, July 18, but will be held at the North Castle Library’s Whippoorwill Hall. 

SCHEDULE

  • CAR SHOW AND PARADE DOWNTOWN: FRIDAY, JULY 19, begins 5 P.M
  • FREE CONCERT, 1 Stop Pony Band, has been moved to the North Castle Library’s Whippoorwill Hall
  • SALE DAYS IN ARMONK as planned

 

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Filed Under: North Castle News Tagged With: Armonk Car Show, Armonk Chamber of Commerce., cars, Downtown Parade, Free Concert, Sale Days, show, summer, Third Thursday, vintage, Wampus Brook Park

Chamber’s Third Thursdays Offer a Fun-Filled Evening for the Community

May 31, 2019 by Julia Bialek

There is nothing better than events that allow a community to come together, and once again, the Third Thursday events in Armonk promises to do just that. Five years ago, the Armonk Chamber of Commerce made the decision to start Third Thursdays, a series of events held on the third Thursday of the summer months. These events serve as a celebration of the community, and they bring people into town to listen to music, try new food, shop, and participate in other fun activities. The Third Thursday events showcase the best of Armonk, including the spirit of community, the scores of local merchants, and the beautiful downtown. Because of its connotations with celebration, community, and fun, Third Thursday has transformed into a much-anticipated passage into the summer months.

This year, there will be many returning events, as well as a few new ones. The popular Chili Cook-Off and Car Show will make a return, as well as a kids’ night featuring music, dance, and other children’s activities. Plus, a free evening concert series in the park has been added for this year in July and August. And for anyone who is excited about shopping locally, Third Thursday dates will also be “Sale Days.” Each of these days will feature discounts and specials at participating local businesses.

The Third Thursdays 2019 schedule will be as follows.

On June 20, there will be live music from 5-8:30 p.m. and the Chili Cook-Off from 5:30-7:30 p.m., both of which will be held in Armonk Square. In addition to enjoying the live music, people will get the opportunity to sample the recipes and vote for their favorite chili. July 18 will be even more jam-packed with events, with live music from 5-7 p.m. in Armonk Square, a Car Show from 5-7:30 p.m. at St. Stephens Church, and a free concert in Wampus Brook Park from 7:30-9:30 p.m. Finally, August 15 will feature “Kids on the Town” music, dancing, and activities from

5-7 p.m. in Armonk Square, as well as another free concert in Wampus Brook Park from 7:30-9:30 p.m. The late-night concerts in the park in July and August are a new addition this year, and people are invited to bring blankets, chairs, picnic food, and wine. Plus, the Fortina food truck will be parked there for all to enjoy. Celebrate your community by celebrating with your community during the Third Thursdays in Armonk–they are the summer events you won’t want to miss!

Filed Under: Armonk Cover Stories Tagged With: Armonk, Armonk Chamber of Commerce., chamber, Event, summer, Third Thursdays, thursdays

2019 Citizen and Organization of the Year

April 18, 2019 by The Inside Press

PHOTOS COURTESY OF ARMONK CHAMBER OF COMMERCE

The Armonk Chamber of Commerce has announced its 2019 Citizen and Organization of the Year. The recipients were selected due to their long-term volunteer commitment to help improve the North Castle Community. The Chamber pointed out that this year’s honorees “have gone above and beyond for the good of the Byram Hills School District.”

· Ira Schulman is the District’s longest serving school board member, who has also served in other local leadership and board positions.

· The Byram Hills Education Foundation, selected as Organization of the Year, is celebrating 25 successful years of providing grants to the District, totaling $4.6 million.

The Chamber stated they will celebrate “these local champions” at the annual Citizen of the Year Golf Outing and Dinner. This year, it will take place on Tuesday, May 14 at the Whippoorwill Club in Armonk. The public is invited to attend and may register at armonkchamberofcommerce.com.

Filed Under: Happenings Tagged With: Armonk Chamber of Commerce., award, Byram Hills Education Foundation, Citizen of the Year, Golf, Ira Schulman, volunteer

2018 Third Thursday Season starts May 17th!

April 25, 2018 by The Inside Press

Our first Third Thursday of the season will be on Thursday, May 17th. We will be having our annual HS sidewalk chalk competition, in addition to the start of our Sidewalk Sale. As always, there will be live music and activities in Armonk Square from 5-8:30pm.

 

 

 

Filed Under: Sponsor News! Tagged With: Armonk Chamber of Commerce., Armonk Square, Sidewalk Sale, Third Thursday

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