The Inside Press

Magazines serving the communities of Northern Westchester

Stacey Pfeffer

Embracing Growth & Community in Pleasantville

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Board Members of the Pleasantville Chamber of Commerce. BACK ROW (L-R): Karen Cammann, Ed Elliott, Maria Amato, Allen Wallace and Lynda Lederer-Natale. FRONT ROW (L-R): Evelyn Tierney, Bill Flooks, and W. Paul Alvarez
PHOTO BY DONNA MUELLER

Full disclosure: When I moved to Northern Westchester about a decade ago, I fell in love with Pleasantville. Although I live in a neighboring town, I found myself spending a great deal of time in this charming village. It all started with a much beloved independent business, the toy store, Try & Buy. As a newcomer to the ‘burbs with kids of nursery school age, it seemed that every Friday I was scouring the aisles for presents for the upcoming weekend which would be chock full of birthday parties. 

But my love affair with this village didn’t stop at the now defunct toy store. With my stroller, I found that it was a remarkably walkable town which was key for someone accustomed to tallying up miles in the streets of Manhattan. Here, I could grab a cup of coffee, walk into the bookstore and bribe my kids to behave with sweets from the candy store.

Now that the deluge of birthday parties has ended and my kids are no longer toddlers, I still find myself drawn to Pleasantville. With the Jacob Burns Film Center and plentiful restaurants, I am here at least weekly. Turns out, I am not alone in my love affair with Pleasantville as the latest housing market data shows demand outstripping supply and the median sales price for single family homes steadily increasing from $665,000 (pre-pandemic in 2019) to record sales highs last year with a median of $739,000. It seems that the magic of Pleasantville is attracting buyers from the city and lower Westchester looking for more space, a place to raise a family with a great school district plus a pedestrian-friendly layout to access shops and restaurants easily. Buyers frequently cite the convenience and walkability of the village as key factors influencing their home purchasing decisions.

Linking the community and commerce has been at the forefront of Bill Flooks mind since he joined the Pleasantville Chamber of Commerce in 2004. Fast forward a few years and he is now the President of the Chamber for more than a dozen years. As the owner of local business, Beecher Flooks Funeral Home on Bedford Road,  he is distinctly aware of the many challenges that small independent businesses face to ensure that Pleasantville remains a vibrant village for both businesses and residents alike.

Flooks describes his Chamber position as “fun.” He enjoys meeting the business owners and residents and “helping the community get to where it wants to be.” Currently with almost 150 members in the Chamber, Flooks and his team help the businesses gain exposure so that people in town know about the many local services and retail spots available to them right outside their front doors. The Chamber also organizes fun-filled events that attract Westchester residents to visit the village and hopefully patronize its many businesses.

Chamber’s Website Relaunch

Chamber members run the gamut from accountants, lawyers and non-profits to several restaurants as the 10570 is quickly becoming a foodie destination in Northern Westchester (more on that later) and beyond. The Chamber recently relaunched their website at pleasantvillechamber.com with a user-friendly member directory plus parking information including rules and regulations including meter payment through the Pango app. Flooks and the Chamber members wanted the revamped website to be as user and mobile-friendly as possible for shoppers and businesses. 

Businesses can also now apply or renew their Chamber membership online. So far, the relaunched website with a new look and enhanced navigation seems to be a hit and the Chamber is already ahead of membership renewals in Q1 2022 versus previous years. 

Keeping Chamber members and residents informed of construction in the village is a top priority for Flooks. With the ongoing construction on Manville Road and by Memorial Plaza, Flooks wants local businesses to know when key segments of projects are completed and how that will impact parking for customers. The website includes information about various infrastructure projects and e-newsletters are sent to Chamber members detailing the various construction phases.

Chamber Events Enhance Pleasantville’s Appeal

“Linking community and commerce” has been the Chamber’s tagline for more than a decade and Flooks lists a number of key events and initiatives that help accomplish this goal. From ribbon cutting ceremonies for new businesses in town captured on film by Pleasantville Community TV to the Chamber’s well attended Business Person of the Year event, the Chamber is always looking for ways to help members achieve exposure and grow their business.

One such event was the 1st Annual Oktoberfest Street Fair held this fall when COVID was on a downward trajectory featuring live music and ping pong plus a variety of foods from local Chamber members on Wheeler Avenue which was closed off to vehicular traffic. Commenting on the inaugural event, Flooks noted that “people were looking to get out [then] and do social stuff. We will definitely do it again, expanded hopefully, with some children-friendly events. It showed we are back and willing to help the businesses and the community.” Echoing Flook’s enthusiasm for the event, Chamber Administrator Evelyn Tierney said, “It didn’t hurt that people were able to enjoy an alcoholic beverage and eat in the open air and move around to see and talk to friends. Businesses on Washington Ave had spillover from Wheeler Ave – so it was good for their businesses too.” The event was well-promoted with flyers on Facebook and Instagram plus the 10570 Facebook group shared Chamber posts about it with their 5,000 subscribers. The Chamber is also hoping to help support the Pleasantville Music Festival which is currently scheduled for July 9, 2022. “The festival is a great event that brings thousands to the village and historically we’ve always had good weather,” Flooks commented.

Pleasantville isn’t just beloved by local residents. People from neighboring communities and Southern Westchester are also drawn to the village. County Executive George Latimer notes that “Pleasantville’s critical location in the Saw Mill River Valley draws people from all around it. The Jacob Burns Film Center is a key asset offering entertainment that you can’t find elsewhere.” Latimer, a Rye resident, often frequents it as well as the bustling restaurant scene. “Pleasantville has terrific restaurants and the farmers market adds to the town’s appeal. The farmers market was one of the first in the county to go year round and people are willing to travel to it because it is so unique and well organized. It brings a distinct energy level to the village. There is a certain vibe of Americana that you feel in Pleasantville. People say hello to each other on the street. Plus the school system is great and you have a non-partisan local government truly looking after the best interests of the village.” 

While many beloved local independent businesses have been mainstays in the community for years like Glass Onion Originals, Black Cow and the Village Bookstore, there are several national chains such as convenience and coffee shops that are also part of the village. The majority of these chains are not Chamber members but Flooks doesn’t view that as a serious problem to contend with. “We go back to them and ask them to join but many of them have to go through corporate and they just view us as another town to do business in. Maybe you grab a coffee [from a chain] and then pick up a sandwich from Sundance Deli or Frank & Joe’s. The great thing about America is you have choices,” he adds.

It is clear that the Chamber members do not just view Pleasantville as a place to do business in. They support many local charitable initiatives from PTA events to the Tina Shaina Gambino Memorial Foundation 5K, an event which raises money for organ donation named in honor of a local Pleasantville High School senior who passed away suddenly in 2004. Several Chamber members donate thousands of dollars a year to hyperlocal causes or by providing services or food pro-bono.

10570: A Foodie Destination

On the topic of food, Pleasantville is one of the top foodie destinations in the county. With specialty shops such as Second Mouse Cheese Shop and Flour & Sun Bakery plus the all new Root2Rise, a 100% plant-based café, recently relocated suburbanites and foodies with a sophisticated palate have plentiful options. Restaurants such as Southern Table have even received Michelin recognition. “In the evening parking eases up in the village, so if you can’t get into one restaurant, you might discover another that’s also really good,” explains Flooks. “Once you park your car, the restaurants are all within easy walking distance of each other.”

Many of these restaurants on Wheeler Avenue set up outdoor seating during warmer weather and have had to pivot to expanded take-out options and curbside delivery during the pandemic.

Pleasantville truly is a walking village and the people who are moving here to a house or apartment may only need one car or none at all as many now work from home. “People can walk to whatever they need here to buy, eat, drink or see a movie. The way the village is set up with business and residential so close to each other is a homerun,” exclaims Flooks.

“I think with the recent housing explosion a lot of the businesses are happy. You are going to have more shoppers, more eaters, more drinkers and more visitors coming to the village.” The future of the village seems poised for success and continuous growth. “This will only make Pleasantville more vibrant and [ultimately] more profitable for business,” sums up Flooks.

Note: This article is based on excerpts from an interview with Bill Flooks that aired on Pleasantville Community TV. To access the full interview, visit www.pctv76.org.


Photos Courtesy of the Pleasantville Chamber of Commerce

A Slice of New Castle History, Visited In our Writer’s Letter to Dorinda Dodge

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Dear Dorinda,

The first time I came across your tombstone in the Quaker Friends Meeting House graveyard, I was awestruck. It stood out. While others were weather beaten and some barely legible yours stood at attention and was clearly new. What I found even more interesting was that it listed your birthdate – May 23, 1938 but no date of death. As someone more accustomed to Jewish cemeteries, I had never before seen a headstone listing a birthdate but no information recording a date of death.

A daily walker amongst those tombstones with my two dogs, I knew that you were probably from a prominent family in Chappaqua. After all, there were tombstones from the Kipp family of Kipp Street in this same graveyard and the Haights of Haights Cross Road. I had an inkling that you were a descended from the family that built Dodge Farm which is abutting the Quaker Friends Meeting House.

And with extra time on my hands (thanks COVID lockdowns) and a natural curiosity about local history, I reached out to the New Castle Historical Society first about you and then another somewhat trusty resource aka Google who informed me of your nickname Rindy and your current residence in Vero Beach, Florida.

Gray Williams, the omniscient town historian answered my inquiry and promptly replied that “Dorinda (Rindy) Dodge is the daughter of Courtney Dodge, the developer and builder of the family homestead property, Dodge Farm. Marcourt Drive (one of my favorite running spots btw) is a compression of his and his sister’s names: Mar[jorie] and Court[ney]. Rindy decided that she wants to be buried with her family and arranged to have her monument erected to mark the spot.” 

So of course, his reply piqued my curiosity and I did a bit more research on your Quaker family who had roots in this town dating back to the 1740s. Your father’s contribution to the development of this town caught my eye in particular. Looking at notes from the Horace Greeley High School Class of 1957, I found that your father Courtney started building homes 1938 around Dodge Farm, the very same year that you were born. Perhaps he needed income for his growing family or he had a strong desire to keep putting roots down in this bucolic slice of Northern Westchester.

With you turning 84 this year, I get a little burst of happiness every time I pass your tombstone and see no date of death listed. You must be alive and kicking in the Florida sun instead of succumbing to COVID as one in 100 older Americans have in this pandemic.”

It couldn’t have been easy building homes with a newborn and no formal training in construction or real estate development but he was described as a “natural at building things.” The class notes explain that Courtney would buy land in Dodge Farms from his mother, build a house on it, move in, build another house, put them both on the market and sell whichever went first. 

Dorinda, I am sorry that you moved so many times in your childhood but at least you weren’t uprooted to a new town. I understand that your family moved many times because people usually wanted to buy the house your family was living in because it was beautifully adorned with antiques. The notes continue to say that “Rindy would leave one house in the morning, go to school and come back to the next house at night..almost everything unchanged.” What cherished objects did you take with you from home to home – a stuffed animal, a doll? 

It is believed that your father built around 25 houses or so with a brief hiatus during World War II. Houses in the early days sold for under $10,000 but today yield well over a million. 

But enough about him… I wonder more about you. I know you have many artistic talents, painting among them and have previously been an interior decorator. I was thrilled to hear that you have many grandchildren too and have traveled the world. 

With you turning 84 this year, I get a little burst of happiness every time I pass your tombstone and see no date of death listed. You must be alive and kicking in the Florida sun instead of succumbing to COVID as one in 100 older Americans have in this pandemic. 

And Mr. Williams confirmed for me that you are indeed “very much alive.” May you continue to live a vibrant life Dorinda and if you ever come to your hometown for a visit, look me up. I’d love to meet you and learn more about your family’s history and ties to our hamlet.

With warmest wishes,
Stacey Pfeffer

PS  I’m glad you decided to honor your family’s roots here by choosing your hometown as your final resting place and joining the six other Dodges already buried here. There was clearly a reason why the Algonquins called our town shah-pah-ka, a place where nothing is heard but the rustling of the wind in the leaves.

PPS  It’s great to see that the house building talent was passed down from your father and that you are working on building your third house in sunny Florida. If wintry weather continues, I may just look you up and pay you a visit.

Wallauer Paint and Design Centers Celebrates 100 Years of Beautifying Westchester Homes

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Edward Klein, CEO, Wallauer

For more than a hundred years, customers throughout Westchester have turned to Wallauer Paint and Design Centers to help revamp their homes. The fourth-generation family-owned business offers an extensive selection of paints from Benjamin Moore, specialty products and accessories from Ace Hardware, window treatments from Hunter Douglas, designer fabrics and wall coverings, area rugs, and has 15 stores across Westchester, Putnam and Rockland counties. 

Considering that 20 percent of most new businesses fail within the first year and that number increases to almost 66 percent after ten years, according to the US Bureau of Labor Statistics, what keeps both contractors and homeowners coming back to their local Wallauer store? The answer can best be summed up by the company’s Chief Operating Officer Edward Klein. “It really comes down to having a knowledgeable group of people who know their craft and provide excellent customer service. Then it is word-of-mouth recommendations from satisfied customers that Wallauer is the go-to place for home improvement locally.” 

Many of their employees are local and have worked for the company for a decade or more. When they hire employees, they are looking for people with a broad base of knowledge. Customers may ask about everything from painting projects, to lawn care to plumbing products, so the company looks for employees that can help homeowners with a multitude of products from start to finish. 

Spurred by the COVID crisis, New Castle and North Castle and surrounding towns are hot housing markets with an influx of new residents, many of them first time homeowners. “We can help people with anything they want to do in their homes ranging from the walls, the windows to the floors with premium high-quality products and even in-home color consultations,” said Klein. 

Wallauer offers home design services in six of their stores and offers Ace Hardware Departments in five. Every Wallauer Design department features window displays from Hunter Douglas Window Fashions, specializing in motorization and full house automation of blinds and shades. Designers featured in top shelter magazines including fabrics from Robert Allen, Kravet, Fabricut and Kasmir and top wallpaper brands such as Schumacher, Thibaut, Nina Campbell and Candice Olson are also available. 

The company prides itself on offering products that you wouldn’t find in a big box store. Klein points out Benjamin Moore Paints as a prime example. Owned by billionaire Warren Buffet, the paint is only sold in independent home improvement stores. “Would Home Depot or Lowe’s like to sell Benjamin Moore? I assure you they would,” quips Klein. In fact, the company is the largest Benjamin Moore paint, hardware and decorating retailer in Westchester, Rockland & Putnam. 

They also have a long-standing relationship with the paint company spanning a hundred years when company founder Clarence Rudolph Wallauer opened his first Wallauer store in White Plains in 1921. The company initially had a strong focus on paint and wallpaper coverings but over the years their product line expanded and diversified as did the company’s footprint with 15 stores in the county ranging from the largest store in White Plains to popular ones further north such as the Carmel and South New Rochelle locations.

The Challenges of COVID

Like every other business, Wallauer has been affected by the COVID crisis. Luckily, they have seen their business grow 20 percent in the past two years but recruiting employees and maintaining stock has been challenging. “There are supply chain issues all over the housing market with fulfillment but we do have product and warehouses to store our stock,” notes Klein.

Additionally, the customer base has changed dramatically throughout COVID.  Prior to COVID, 75 percent of their customers were contractors and 25 percent were homeowners. One year into COVID, the customer base shifted to 75 percent DIY homeowners so the importance of having knowledgeable staff who could explain projects to first time homeowners was a key differentiator for the business.  In addition, they had to enhance their online focus with curbside pickup and fulfillment of mobile orders. Currently, their customers are 60 percent contractors and 40 percent homeowners. “Many of our customers didn’t even know about us but once they come here, they’d rather go to us than a big box store. The pandemic has shown people the value of making investments in their homes,” notes Klein.

Giving Back to The Community & Customers

As a long-standing local business, Wallauer has also contributed to The Pink Fund, a non-profit breast cancer organization that provides 90-day non-medical cost-of-living expenses to breast cancer patients who are in active treatment. This year marks the fourth year in a row that Wallauer has supported the organization. The company cares greatly about the communities and customers they serve. They match every donation made at the point of sale by customers and to date have donated over $15,000. 

In addition, to celebrate their 100th anniversary and to thank long time customers as well as new, a $100 gift certificate will be awarded to one shopper in every Wallauer store every month through December 2021. To register for the drawings, visit www.wallauer.com/100-years/. In addition, Wallauer will offer a “buy one paint sample, get a second one at ‘100%’ off” throughout the year.  Sprucing up your home in time for the holidays has never been easier.

Katy Winter Knows: A Beautiful Home is an Organized Home

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Photo credit: Pretty Pictures Photography

As a self-proclaimed Queen of Clutter, I couldn’t wait to take a tour of home organizer Katy Winter’s organized home and learn the secrets to having an Instagram-worthy house. And sure enough, she does have a home that could be featured on The Home Edit. But as a fellow mom of three, her Chappaqua home never felt sterile or too formal. You could tell kids lived in her house, but everything was neat and minimalist.

One of the first features noticeable in her sun-lit open plan kitchen was a designated area for her youngest son. A bright colored art table (a COVID DIY project Winter proudly notes) was in the kitchen next to a Lucite art cart. Each type of art supply was sorted in a bucket clearly labeled. “When my son comes home from school, I give him art supplies and a snack here while the older kids do their homework.” All of this can happen while Katy cooks. She opens her kitchen drawers and everything is neatly displayed and organized from tea towels and oven mitts in one section (she is a fan of drawer inserts) to prep tools like potato peelers to pizza slicers in another. “I use everything in my drawers. Everything has a purpose. There is nothing I don’t use in my kitchen.” And she is not a fan of duplicates. Note to self: throw out or donate my extra garlic presses and put glue sticks strewn about my house in one labeled bucket.

Everything in her home has a specific zone – whether it is her mudroom or toy room. I enter her mudroom and marvel at how orderly it is. Each child has three pairs of shoes on a bench. “Shoes that aren’t worn often like dressy ones belong in their closets. When they get home from school they know that the shoes go on the tray and the jackets and backpacks go on hooks.” I meander into her toy-room with multiple shelves and baskets clearly labeled so that trains, mini-cars and trucks are all in one “vehicle” area and building toys like blocks or Magna tiles in another.

Winter has always had a love for organizing even as a young girl growing up in Florida. “I was the third kid with the tiniest room. It was basically a closet. I couldn’t have any messes in my room.” She continued to care about how things were organized in her small dorm at college. “I became obsessed with folding my clothing to fit in these tiny drawers.”

Upon graduation, Winter worked in the wholesale fashion industry for top designers. Part of her job was merchandising handbags for Cole Haan. “I got such a thrill out of making the shelves and walls look beautiful at the stores. I also loved the personal connection I had with my buyers,” she recalls. Winter has such an affable personality and that shines through when she’s working on organizing with her clients.

Fast forward a few years and Winter was a stay-at home suburban mom with her second child turning three years old. “I’d be on playdates, helping my friends reorganize their playrooms,” she recalls. At her friends urging, they suggested she become an organizer. Fast forward, and today she is one of the most sought-after organizers working on Westchester homes, Hamptons vacation abodes and Brooklyn brownstones.

With one of the hottest housing markets spurred by the COVID crisis, Winter notes, “I do a lot of relocation jobs now.” Winter will work with sellers to declutter homes and help stage them for sale. “Once you make things look minimal, it usually looks great.” When families move to the suburbs, she monitors the movers and then helps with the unpack, setting up each room thoughtfully. “Many of the houses here are large and can take three full days with up to five organizers but each project is different.” Additionally, she is often asked to help consult as clients do renovations on closets, kitchens and cabinetry.

“Your house should make you feel good. It should have that nice hotel effect,” sums up Winter. As I leave her home, I feel relaxed and, as a bonus, armed with plenty of organizing tips.

Visit katysorganizedhome.com to learn more.

Korth & Shannahan Paints Picture Perfect Homes for 40 Years

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In the process of buying a home, it’s widely agreed that a home’s curb appeal is a key purchasing factor. A well-maintained home’s exterior appearance sends a signal to buyers that the owners cared for their property. And one of the most important features of the exterior is a good, neat paint job. That’s where Korth & Shannahan, a 40-year old residential painting and carpentry business with New Castle roots comes in.

A Company with Local Roots

Will Korth, the owner of the business started painting at 14 years old as a summer job while attending Horace Greeley High School. He can still recall the first house he ever painted, a yellow Victorian on Roaring Brook Road in the 1980s. At the time, the company was called Shannahan & Shannahan and run by two local brothers Greg and Kevin who also attended Greeley. They did most of their work within Chappaqua, Mount Kisco and Millwood during the summer. People came to rely on the company because they were honest, hard working teens who made every effort to make the customers satisfied. 

Upon graduating college and entering the workforce, Korth held a number of successful sales positions but when Greg offered him the opportunity to buy the company, Korth decided to pursue it and he’s never looked back.

Korth’s company counts notable customers including the Clintons, Clive Davis and the Zabar family. “Painting the Horace Greeley House was certainly a feather in our cap,” notes Korth, who has done it several times over the past four decades.  His company’s commitment to high quality workmanship and service results in many repeat customers and long-standing relationships with his customers. He also offers customers a four-year warranty which is double the industry standard.

Currently the company consists of 32 painters and four carpenters who do everything from crown molding to replacing decks and they’ve expanded their customer base to include Southern Westchester towns. But Chappaqua and Armonk homes still account for one-third of his business. “The customer will always get a team I know and trained which ultimately results in consistently happy customers,” says Korth.

Cutting corners isn’t part of Korth’s mentality. When his team preps for a paint job, they sand rather than scrape the old paint which is more labor intensive but results in a smoother finish. He will also at times consult with a color consultant if a customer can’t decide on which color to choose. “The worst thing is to make a client feel pressured to choose a color,” explains Korth. 

Painting Through the Pandemic

Like many other home improvement companies, Korth has seen an increase in demand for his services during the pandemic. “People are home more now than ever and really seeing the value in investing in their home,” notes Korth. When the pandemic started, Korth ensured that all his employees took COVID safety protocol courses. 

Korth is proud of his company’s “squeaky clean reputation.” Whether it is learning the latest COVID protocols or becoming certified EPA lead renovators, Korth cares deeply about the safety of his customers and his employees. “Lead paint can be particularly dangerous to young children and is actually way more toxic than asbestos,” explains Korth. “If you are getting rid of lead paint, you don’t want to be sanding it off and get it on the children’s swing set. It needs to be removed properly to ensure everyone’s safety but it isn’t as costly as many customers initially think.” 

Before
After

Painting Tips

Most paint jobs tend to last eight to ten years. If you are thinking of painting your home in the near future, Korth suggests painting a few rooms each year and asking to see the company’s liability insurance. Fall is actually a great time to paint as Korth’s crew continues to do exterior work through early November so that your home will be picture perfect just in time for the holiday season and beyond. For more info or to contact, visit: korthpainting.com