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Inside Press

How Bal Agrawal’s Life “Worx” and How He Can Add Peace and Calm to Yours

November 22, 2010 by Inside Press

by Jean Sheff

Near the intersection of Routes 117 and 120, just opposite the New Castle Firehouse, sits a stately brick building. Perched above the fray, those inside can watch as daily life whizzes by in Chappaqua.

The building is occupied by LifeWorx, a firm established six years ago by Bal Agrawal, a former Fortune 500 executive who has come to realize the sanctity of “home.” The offices are clean and sleek. Only a half wall separates employees, who appear to enjoy the transparency of the layout. The space is a perfect mix of business meets life. There’s a well-appointed kitchen, a white couch and white side-chairs, life-size white boards for meetings and walls lined with modern portraits by Venture Photography. Touches of black and brown ground the 1,000-square-foot space and healthy granola bars fill a silver serving-dish. The atmosphere is calm and organized.

What Came Before
Bal, 60, who was born in India, has spent more than half his life in the States. Meeting him, one is set immediately at ease. It would be hard to imagine his life as anything but streamlined and orderly. Yet this erudite gentleman, who has a Ph.D. (from M.I.T.) in material science, has seen his share of upheaval.

Bal says he was “somewhat naïve” when he fell in love with a young woman in India, who presented what he calls a “Guess Who’s Coming to Dinner” situation. Bal was raised in a traditional Hindu family and Candida was a Catholic Portuguese girl. The only way he could see the relationship working was to come to America. So, he applied to an American college and left India when he was accepted. They set up home in Michigan, which wound up to be a poor choice, and crisscrossed the country studying, living or working before finally settling with their young son Neel, in Briarcliff.

Bal was enjoying his work at Praxair, Inc. when his wife took ill. She was diagnosed with breast cancer and after fighting for two years she succumbed to the illness at age 42. Bal remembers coming home from one of their first medical appointments. “It was autumn. There was a beautiful moon out and I could see the leaves falling slowly to the ground just as our tears fell like raindrops down our face,” he says.

Not everyone can express their feelings as poetically and naturally as Bal. Even a cynic would find it difficult to take him to task. After only a few minutes it becomes clear that his expressiveness is a large part of his being. That’s not to say he is always serious. He has a lively smile and a hearty laugh. He enjoys his fun as much as he enjoys his work. “At the end of a stressful week, I look forward to my Saturday workout, a yoga class, maybe a massage, a good lunch, and then I am back to new.”
Although he doesn’t claim to be religious, if pushed, he does admit to being somewhat spiritual. Those who work with him are more forthcoming. Brian Martin, director of client relations for LifeWorx, readily uses the word spiritual to describe his boss.

Other Challenges
Losing a beloved spouse is one thing. Picking up the pieces is quite another, especially when a child is involved. Neel was 11 when his mother was first diagnosed. He lived with her illness through his tweens and entered his teenage years without her. Bal makes it clear that Candida was a caring woman who not only worked as an administrator for Ossining’s Open Door, but also established a home that was a haven to her husband and son.

Bal clearly appreciates the value women bring both to the home and to the workforce. He shared his passionate views on the subject recently when he gave a talk at the Women’s Empowerment Conference at the Hyatt Regency in Greenwich.

In many ways, the seeds of LifeWorx were planted as Bal tried to deal with his shattered life after his wife’s death. “My son was in bed depressed, the roof was leaking, my household help had just stolen the silverware and left,” he says. He knew he needed help, but didn’t know where to turn. Eventually he found a wonderful new household assistant but the thought that there wasn’t a centralized organization which could disseminate this information quickly and professionally would stay with him.
Neel, who is now 30, eventually moved west to attend the University of Southern California. While there, he became increasingly ill and required several hospitalizations. “It’s something I wasn’t comfortable talking about before, but now I can say that my son suffers from mental illness,” says Bal. It was at this time that Bal says he hit bottom. “It was like a one-two punch,” he says. Yet, it was also the time when Bal, who doesn’t belabor the point, says he felt “the presence of God and faith.”

Rebuilding
Bal brought Neel home, moved to Chappaqua and began the task of remodeling his new home and rebuilding his life. “It was the first time I had done any work like this,” says Bal, who became a regular Home Depot shopper. It’s clear that the work of creating a home appealed to him.

It was also the time to make a bold move. “I had a wonderful job, but I had always wanted to develop my own business,” he says. He took about six months to develop his thoughts and then committed himself to the challenge of building LifeWorx.

He opened the doors in 2004, and when a positive article in The New York Times ran in January of 2005, the phone started ringing and hasn’t stopped. At first, the firm focused primarily on pet care together with chef and organizing services. In dealing with clients, Bal found that once he got to the core of their issue, there were other services they really needed. Streamlining lifestyles by incorporating the right assistance in the home developed into a focus. Bal says he’s pleased that so many of his clients say, “You get it! You understand my issues and the challenges.”

Bal and his team (he has four employees in the Chappaqua location and two in a new location in Westport) have expanded to provide nannies, childcare, eldercare, personal assistants and housekeeping experts. “We see ourselves as a solution provider rather than a staff provider,” he says. At any given time, they have about 100 “experts” who can be assigned to a client’s need within 24 to 48 hours. Yet, Lifeworx does more than assign – they make matches.

Quality
Martin, who has been in the hospitality and service industry since his teens, says Bal runs a “top notch organization.” There are “reports, accountability and weekly meetings,” he says. LifeWorx takes what’s best from the corporate world, adds high-end customer service and superior experts to solve the daily challenges many households face. Martin says that while the staff is extremely professional, they are also down to earth. “We are not robots; we are people and encourage clients to just talk to us so we can understand their needs and help solve them,” Martin says.

LifeWorx has an extensive interview process. Barbara Bogart of Harrison is a LifeWorx eldercare expert. She’s worked with the company for four years and respects their procedures. “All experts are screened, go through a full background check and a detailed personal interview,” she says. LifeWorx seeks to know everything about an expert’s skills. Can they swim? Do they know CPR? So, should you want a housekeeping expert who can clean limestone, decant wine and tend an herb garden, they can supply you with the right person.

When Chappaqua resident Sherry Blockinger needed childcare for her daughter, she turned to LifeWorx to help her find just the right person. “They made it easy for me by taking a lot of the background work out of the equation, which gave me great peace of mind. They understood my needs, offered support and provided the help when I needed it,” she says.

LifeWorx sets their standards very high. “We never send someone out there with our fingers crossed,” Martin says. Their due diligence is a huge part of their success. “Our success rate is huge,” says Martin.

Serenity
Bal says his home can run on autopilot and that gives him a sense of ease and calm. It also gives him the time and energy to do what he needs and wants to do. He cooks about four hours a week and works to live a balanced lifestyle. “Health is such a gift,” he says. He’s been a devoted yoga student for the past five years. He brings his personal quest for a peaceful home to work with him everyday. “Life can be stressful, helping people create a functioning home that can be their respite is very rewarding,” he says. As for his own respite, Bal hopes to walk across America with his son and his girlfriend within the next five years.

Jean Sheff is a Chappaqua resident who would love to have a peaceful, organized home.

Filed Under: Cover Stories

Pet-Friendly Lodging, Near and Far

November 22, 2010 by Inside Press

By Maggie Mae…with Ronni Diamondstein

One day, when I was walking with my owner, we saw our single neighbor Stephanie drive in from Kennebunkport, Maine. In her car were her two Shih Tzus, Abby and Sam. When my owner asked her why she had the dogs with her she said, “They are great company! I travel with my dogs a couple of times a year.” On this trip she had stayed at the pet-friendly Hounds Tooth Inn, and the experience had been wonderful.

“What a good idea!” I thought and I looked up at my owner who I hoped was thinking the same thing. One of her favorite places to visit is The Red Lion Inn in Stockbridge, Massachusetts, and sure enough, when she checked their website she found that it was a pet-friendly lodging. So at the age of ten months, I spent two days in the Berkshires to see how both of us would fare.

My owner had always gotten a warm welcome at The Red Lion Inn, and I did as well. I was greeted with a treat and was happy to find my own crate in our room which was conveniently located near an exit for easy access. When I couldn’t go out with my owner, I rested comfortably and felt safe in her crate.

I felt like a celebrity. With my outgoing and friendly personality and very unusual markings, people regularly stopped us to meet me and chat with my owner. I had a great time and I think she did too. Even when I didn’t accompany her, I helped her meet people. One evening as she dined alone at the Inn, people at the next table struck up a conversation asking where “Mags” was! They had overheard her talking to me earlier and calling me by one of my many nicknames.

It occurred to me that Westchester must have pet-friendly lodgings and sure enough it does with a Bed and Breakfast right in Chappaqua, Crabtree’s Kittle House Restaurant & Inn. I asked my owner if I could check it out, just in case we had pet guests coming to town who couldn’t stay with us. I toured the very comfortable guest rooms with John Crabtree, the gracious innkeeper who said they welcome four-legged friends at the Inn. “People know their pets,” he said, “and we’ve always had good experiences when they have been guests here.” I roamed around a lovely garden with him, thinking that perhaps I would go there if I ever wanted a vacation from my owner. I felt right at home! We could certainly recommend the charming, old world style inn with modern conveniences and delicious food to our out-of-town guests.

Stephanie gave my owner lots of great advice about traveling and planning a trip with a pet from making enough pit stops along the way to the many websites where you can find pet-friendly lodging like, www.bringfido.com, www.dogfriendly.com. The best advice of all: “Choose destinations that you all can enjoy,” says Stephanie. “Make sure you plan a trip that is fun for your pets too!” I wagged my tail at that and hoped we could go on another trip soon, even one right in our own backyard like Crabtree’s Kittle House!

Contact Maggie Mae Pup Reporter at
maggiemae10514@gmail.com

Maggie Mae lives in Chappaqua with her adoring owner Ronni Diamondstein, who, when she isn’t walking Maggie is a freelance writer, PR consultant, award-winning photographer and a School Library Media Specialist and teacher who has worked in the US and abroad.

Filed Under: Maggie Mae Pup Reporter

Change is in the Air… for Bill and Hillary Clinton

October 30, 2010 by Inside Press

When Inside Chappaqua launched its second issue in the spring of 2003, it was exciting news for the town. But not nearly as exciting as the news that a former President and first Lady had decided to make New Castle their home. The years ensued and Chappaqua, now on the international map, was where key moments in U.S. history continued to unfold. A determined and capable First Lady won her bid for U.S. Senator, and embraced Chappaqua living, shopping locally and admiring the opportunities here for our children. A historic campaign for the first woman President, followed in a“Hillary’s Run” column penned by Evan Glassman, and her eventual appointment as Secretary of State is also stuff for the history books. All the while,“Clinton sightings” became almost commonplace around town, at the Memorial Day Parade or on Community Day, or perhaps with former President Bill Clinton holding court with residents and merchants at his favorite haunts about national and international events as if he had all the time in the world, which he most decidedly did not . We extended hands, as good neighbors do, when crises ensued, from the death of Buddy to the President’s heart attack…and rallied our most famous neighbors to persevere. The recent, joyful marriage of their daughter Chelsea felt personal to us. So now rumor has it the Clintons are moving from their Old House Lane home to a lovely estate in Bedford Hills. If the move should transpire, the Clintons know they leave with true friends and Chappaqua’s populace, with fond memories. –Grace Bennett

P.S. Rick Reynolds of Rick’s Last Licks will return with the next issue, a “Winter 2010/2011” edition, mailing by mid November.

Filed Under: In and Around Town

My Visit with Jean Craighead George

October 30, 2010 by Inside Press

By Maggie Mae…with Ronni Diamondstein

When I was a puppy my owner got lots advice on raising a dog. There were trainers, the pet store owner and the veterinarian, and she had books of advice all over the house. One of them was How to Talk to Your Dog, by Jean Craighead George. I liked the idea that my owner was going to talk to me and to understand what I was trying to say to her–even when I didn’t make a sound.

When I discovered that Mrs. George, who’s an award winning author of children’s books, lived in Chappaqua, not very far from my house, I knew I had to meet her. I wanted to know how a human could know so much about dogs. So, on my next walk into town I walked a little farther to her home.

I could tell this was the home of someone who loved animals and nature. It was nestled in woods, and I could hear birds chirping and a bullfrog croaking in the pond. I saw a chipmunk scurrying in her garden.

Mrs. George, who is 91 years old, has lived in Chappaqua for 51 years. She told me she’s working on a new book about an ice whale. She said she wasn’t going to go to Alaska again to observe the whales. Instead, she’s using research by her son, John Craighead George, who has studied the bowhead whale for more than 30 years. On Mrs. George’s working table were her notebooks and sketch books and a stack of letters from children. I was glad she read her fan mail. While we were talking, I heard a funny sound from her dining room. It was her pet African parrot Tocca. Mrs. George said his name means “Sunshine” in Swahili and that Tocca is good company for her.

I asked her how she knew so much about us dogs and how we think. She told me she had had five dogs and had studied wolves. Her dog Qimmiq was the most wonderful dog and the inspiration for How to Talk to Your Dog. “After I studied wolves I realized Qimmiq was talking to me the way the wolves do,” she said. “He howled ‘Ah oohh’ just like a wolf. My granddaughters would call in the morning and say, ‘I want to speak to Qimmiq.’ I’d hold up the phone and he’d howl. And then they would hang up. They didn’t want to talk to me.”

Dogs and parrots are not the only pets that Mrs. George and her three children, Twig, Craig and Luke have enjoyed. She once wrote a book called The Tarantula in My Purse and 172 Other Wild Pets. It tells a dozen stories about their unusual pets from crows and raccoons to a screech owl. I was surprised when Mrs. George added, “Skunks make wonderful pets. They’re friendly like kittens and curl up in your lap.” My nose twitched and I wondered about that.

I liked the way Jean George talked to me and was very intrigued by the way she spoke about Qimmiq. I wished I could have met him. We could have been good friends. When I got home, I turned on the computer to write my story. But first I went to her website www. jeancraigheadgeorge.com. There I found a video of Jean George and Qimmiq talking to each other. I could hear the love in Jean’s voice and in Qimmiq’s howl.

Before I left, Jean George gave me some good advice: “Always obey,” which I didn’t much like, and “Let your owner know when you are annoyed!” That made my tail wag, and I hope my owner heard it too!

Contact Maggie Mae Pup Reporter. Maggie Mae lives in Chappaqua with her adoring owner Ronni Diamondstein, who, when she isn’t walking Maggie is a freelance writer, PR consultant, award-winning photographer and a School Library Media Specialist and teacher who has worked in the US and abroad.

Filed Under: Maggie Mae Pup Reporter

How to Jump Start a New Business

October 30, 2010 by Inside Press

By Kristen Ruby

Are you contemplating starting a small business? Or perhaps you have a business that you are hoping to grow? If you haven’t gotten into the swing of using social media, you are foregoing tremendous power. Social media: Blurs the lines between advertising, branding, public relations and marketing.Functions as a “sharing” tool. At the heart of new media is publishing and content creation. A steady flow of content is released through the various networks to reach as wide an audience as possible. On Twitter, this is referred to as a tweet; on Facebook, it is a “note;” and on a blog, it is simply a post. The tone of the message on each of the social networks should be molded accordingly. For example, your fans on your company’s fan page may differ from your Facebook followers–always create separate messages to address each of your audiences in the tone that is most commonly used on that network.

Also, be sure to utilize LinkedIN as your virtual “rolodex” and socialize your business. Every time you meet someone at a business function, connect with them on LinkedIN and then follow them on Twitter and Facebook. Make sure you secure a minimum of five recommendations from colleagues and clients you have done stellar work for! The next time someone tells you how great you have done on a project, ask them to put it in writing on LinkedIN. This will help your “virtual referral” cycle kick start!

At Ruby Media, we help clients gain new business by creating a social media presence. For example, to help with the launch of this publisher’s new title, Single&smart Magazine, we created Facebook invites and fan page and used Twitter to tweet press releases. We created YouTube videos from the Single&smart launch party in July. We published compelling photo albums and we tweeted relevant dating articles that our followers would find interesting. We also created a “Westchester’s Hottest Bachelor” campaign to increase visibility for the magazine and draw in a wider male demographic. All submissions have come via social media referrals for the contest!

Social Media helped jumpstart the launch of Klobe Card, a new card which diners can use to receive 50% off of their food bills at top restaurants. Through tweeting, we have essentially “warmed” the sales cycle by interacting with restaurants and building relationships with them before making initial contact. By heavily promoting other restaurants for Restaurant Week, we have received a great deal of engagement with the brand itself.

Regardless of what your industry is, do not be afraid to use social media! My most recent client, Happyheads, is a lice removal product. We tweet about lice tips, post lice removal videos and are starting a lice blog. You would be amazed at how many Mom bloggers are blogging about organic removal tips! Regardless of your product, there is a social media niche for you.

Common Social Media Mistakes

A lot of businesses are utilizing Foursquare, a geolocating service where you “check in” your current geographic location vs gps app. It enables other members in your network to know exactly where you are located. Do not check in on foursquare when meeting with a prospect– only alert your “followers” and “fans” of your location after the deal is closed! Do not post pictures of meetings with prospects, free lunches they give you or anything else until the contract is signed! This will alert all of your competitors that follow you on your social networks that company X has an RFP out with other agencies. Avoid over sharing–be discreet with what you post–and if you find this too hard to manage then create two separate accounts–one for business, and one for personal.

Finally, please realize: Social media is not the marketing strategy; but it is the way through which the marketing message is shared. Clients come to us for marketing assistance, and we utilize social tools to promote the message, the cause, and the business accordingly.

Kris Ruby is the President & Founder of Ruby Media Group, a Public Relations, Personal Branding and Social Media Agency. Kris also leads national speaking engagements on branding for Microsoft and the ABA has been featured on MSN Money, AOL Small Business, ABC Good Morning CT, NBC and News 12. Kris is a columnist for Forbes Woman, Inside Chappaqua, JDATE and Single& smart magazine and was the youngest ever to be chosen for the Business Council of Westchesters “40 Under 40” Rising Stars.

Filed Under: Health and Wellness with our Sponsors

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