Merchant Profiles

SERVICES: Nicolaysen addresses a full range of personal insurance needs including homeowners, automobile, umbrella liability and valuable items as well as life insurance and disability. Business coverage includes general liability, property, workers’ compensation, business, auto & excess liability.

ADDITIONAL SERVICES: Insurance for in-home businesses, employee benefits, coverage for domestic employees, and increased limits for umbrella liability.

GREATEST STRENGTHS: As a full service agency,
Nicolaysen’s knowledgeable and experienced  staff 
provides an analysis of insurance needs and will design a responsible coverage plan to complement a client’s portfolio.

Nicolaysen Agency, Inc.
PROPRIETORS: Erik Nicolaysen & Randy Coon
IN BUSINESS SINCE: 1929
www.nicolaysenagency.com

Services: MARCH Boutique offers a well-edited collection of clothing and accessories generally not found outside of major cities like NY and LA. Lynn brings together the most interesting pieces from over 60 designers including industry leaders Milly, Trina Turk, Tracy Reese as well as a myriad of trendsetting emerging designers. The store’s tag-line is aptly titled: “a bit of SOHO in Westchester.”

Background: The MARCH concept is the result of years of fashion exploration, constant trend analysis and daily experiences both in-store and online.

MARCH has received several Best of Westchester awards including two “Best Boutique” awards from the editors of Westchester Magazine.

Greatest Strengths: MARCH is known for incredible fashion taste, friendly staff, and the unique ability to make everyone who walks in the shop look absolutely stunning.  The personalized shopping experience is an education on style. “While our racks are fully stocked with new and exciting merchandise,” states Puro,“ we purposely limit the number of each item from each designer’s collection so our customers can be confident of their distinctive look.”

Bigger and more visible location:  To build on the success of the past six years, MARCH has moved to a bigger and better space right down the street in the central retail area of Briarcliff Manor.   MARCH is newly energized with a great downtown vibe…elegant metallic ceiling, gleaming floor, fabulous lighting and modern, stylish décor.  It will continue to be a great place to shop!
New address:  1207 Pleasantville Road, Briarcliff Manor. 

INTRODUCING MARCH PERSONAL: Busy clients will be delighted with MARCH’S new approach to personal shopping that will include convenient scheduled appointments, personal photo portfolio and individualized styling from our vast selection of clothing, jewelry and accessories.

March Boutique
PROPRIETOR: Lynn Puro
IN BUSINESS SINCE: 2006
www.marchboutique.com

PRODUCTS AND SERVICES: ROCKS by Jolie Ray is a full service jeweler in the heart of Armonk featuring contemporary designer jewelry at affordable prices. “We choose our items with great care with the hope of offering a variety of pieces that appeal to many different tastes and budget considerations,” states Marjorie. “People are thrilled that there is finally a contemporary jewelry store in the area with such a great variety of jewelry at every price point. We have built such a nice following over the past  five years that our customers are so happy that they can now come see us anytime.”

GREATEST STRENGTHS: The partners agree that it is spending the time to get to know their clients and what their needs are in a warm and friendly, inviting environment. “We are always up for the challenge to search high and low for the perfect piece of jewelry for a customer,” they offered.  “We will stay late, open early and even deliver to one’s home or office to make sure they have the perfect piece of jewelry in time for any special occasion.”

SPECIAL PLANS:This February, for Valentine’s Day, Rocks will offer special gifts that stand alone as the perfect present or complement any other gift you have in mind for a loved one. Come spring and Mother’s Day, ROCKS will be offering beautiful, interesting colors and designs for Mom. This year, Rocks has some fabulous Trunk Shows, including a Valentine’s Day Trunk Show and  A Men’s Night Out.

ROCKS by Jolie B. Ray
PROPRIETORS: Tanya Tochner and Marjorie Troob
IN BUSINESS SINCE: 2011
www.joliebray.com

PRODUCTS/SERVICES: Eye Designs is a full service optical shop, providing eye exams, contact lenses, top quality prescription lenses, and of course an extensive selection of eyeglass and sunglass frames.  We have earned the reputation as Armonk’s most trusted place for your eye care needs. Eye Designs takes special pride in fitting children and easing them into wearing glasses.  The special ‘kids room’ has a great selection of durable, yet fashionable frames.

BACKGROUND: Eye Designs of Armonk is now in its 14th year of providing top quality service to Armonk and the surrounding communities. Owners Len Captan and Sharon Decker are proud to have always entrusted Jaime Herman & Jill Magro with running the business. Jaime & Jill have over 40 years of optical experience combined.  Jaime’s love for his profession can be summed up best in his own words; “I truly believe the eyewear we sell is a reflection on the patient and a reflection on us.”  Jill’s pursuit of perfection when it comes to people’s eyes is matched only by her keen sense of style. In the Armonk community, Jill has become known for her ability to fit kids and adults of any age with contact lenses.  Dr. Janet Woo brings her expertise in Optometry along with a Masters in Nutrition to every eye exam, offering a unique ability to address your ocular needs and health concerns.

GREATEST STRENGTHS: We take pride in the ability of our experienced staff to help find the styles that complement each patient’s face and matches their personalities.  Jaime & Jill specialize in combining expert eye care with a discerning sense of fashion, but it’s the high value they place on excellence and customer satisfaction that keeps everyone coming back.

CUSTOMER SERVICE: Customer service is a top priority at Eye Designs. Product quality and selection, as well as product knowledge are also of the utmost importance.  Patrons appreciate the relaxed and friendly atmosphere.

SPECIAL PLANS: Eye Designs will be hosting its annual Oliver Peoples Trunk Show in the Spring.  This year it will be featuring the launch of Stella McCartney Eyewear! Additional plans are in the works for a Chanel trunk show.  We will continue to seek out the highest quality and latest fashion trends in eye wear from around the world as we visit trade shows throughout the year.

Eye Designs of Armonk
STORE MANAGERS/OPTICIANS Jaime Herman & Jill Magro
OPTOMETRIST: Dr. Janet Woo
IN BUSINESS SINCE: August 1999
www.eyedesignsarmonk.com

Haymount House specializes in Farm to Table Cuisine in a beautiful mansion setting overlooking the Hudson River. We also have a stunning, inviting bar, with a casual bar menu, working fireplaces, high back banquettes, and live Jazz and Blues on Thursday nights. Come in for a full meal or have a beer or glass of wine, with the best burger and fries at our gorgeous bar.  We are also the perfect setting for weddings, events, fund raisers and bar/bat mitzvahs, in your own private mansion.

Background: A columned mansion built in 1910, now a restaurant and event space, rated “Don’t Miss” by The New York Times and “Best New Restaurant 2012” by Westchester Magazine and The Journal News.

Greatest Strengths:  Our spectacular food and really comfortable beautiful setting, as if stepping back to a gentler time in a grand but inviting space.

Proudest Moment: Seeing a dining room full of happy people laughing and enjoying our food, wine and hospitality.

Special Plans:  Special Plans for the late winter (after Feb. 1) and spring: Come join us at Haymount for a special Valentine’s Day dinner.  The spectacular menu includes an elegant 5 Course meal, featuring such options as, King Crab and Caviar Salad, Wild Red Shrimp, Foie Gras Terrine, Celery Gnocchi, Roasted L.I. Monkfish and Veal Breast Roulade, with wine pairings for each course. The meal ends with a showstopper Chocolate Gateau (what else would seem right on Valentine’s Day??)  Live music and romantic fire-side dining!  A truly special evening!

Call Haymount also to make advance reservations for your Easter Holiday and Mother’s Day Celebrations. We also specialize in monthly wine dinners! Call to be placed on our mailing list for scheduled events.

Haymount House and Hudson at Haymount House
PROPRIETORS: David C. Breschel and David Darmanovic
IN BUSINESS SINCE: March, 2012
www.haymounthouseny.com