Inside Press

By Nancy Shenker and Solveig McShea, Chappaqua Millwood Chamber of Commerce

Led by the Chappaqua Millwood Chamber of Commerce, local merchants created a “flash sale” literally overnight and used digital marketing to get word of special deals and Sunday store hours to more than 10,000 shoppers. “We simply declared ‘Sunday is the new Saturday!’ in Chappaqua.” says Executive Director Solveig McShea, who worked with merchants to create the deals between 10 a.m. on Saturday morning and 6 p.m. Saturday night, when the news was spread via Facebook, e-marketing, and “digital word-of-mouth” among the 10,000 members of various local online groups. Local resident Lara Slotnick created the logo, based on a tagline devised by a Chappaqua Mom while chatting on Facebook.

“Our businesses are really committed to compelling people to shop local,” continues McShea and we are committed to finding creative ways to do it! We’re confident that today will be a great shopping day–as soon as people can dig out their driveways.” One local restaurant is promoting its hot soup. “We’ll all need that today,” quips McShea.

The Chappaqua Library has begun registering for the Chappaqua Challenge. This fun, low-key reading program has been an annual event since 1983. Fourth, fifth and sixth graders form teams of 3 to 4 friends and read books from a list of twelve over the next four months. Then they write questions about one of the books. During the actual Challenge, which will take place on March 28 at 2 p.m, the teams quiz each other. No score is kept and there are no winners or losers. There’s a party immediately afterwards, and each participant will earn a gift certificate to a local bookstore.

            Space is limited, so anyone who wants to participate should register as soon as possible. Visit www.chappaqualibrary.org, or call the Children’s Room of the Chappaqua Library at (914) 238-4779, ext. 3, for more information.

Chappaqua Library
195 S. Greeley Ave.
Chappaqua, NY 10514
914-238-4779
www.chappaqualibrary.org

Assemblyman David Buchwald (D-Westchester) is encouraging small business owners and interested residents to attend his small business forum to facilitate an exchange of ideas. Buchwald recently spoke at the Business Council of New York State’s annual meeting, where he delivered a forceful message on the need to revitalize local economies. He’s hoping this forum will create a better understanding of the priorities and concerns within Westchester County’s business community.

          “I’m happy to be organizing a Small Business Forum to bring together business owners and professionals across my district,” said Assemblyman Buchwald. “Hearing the priorities and concerns of the small business community firsthand helps me and the small business operators around the table to gain a greater understanding of the economic climate, and will be meaningful in helping to affect changes on the State level. I’m encouraging anyone interested in contributing to our discussion to attend.

The forum will take place on Tuesday November 19^th, 8:30 -10:30 a.m. at the Mount Kisco Public Library’s Community Room,100 E. Main Street, Mount Kisco. Light refreshments will be served. Small business owners and residents are asked to RSVP by contacting Alex Roithmayr, Community Liaison for Assemblyman Buchwald, at 914-244-4450 or roithmayra@assembly.state.ny.us.

“By bringing together small business owners, professionals and local residents, I’m hopeful that we will open a dialogue in our community and bring forward good ideas that we can build upon,” said Assemblyman Buchwald.