By Nancy Shenker and Solveig McShea, Chappaqua Millwood Chamber of Commerce
Led by the Chappaqua Millwood Chamber of Commerce, local merchants created a “flash sale” literally overnight and used digital marketing to get word of special deals and Sunday store hours to more than 10,000 shoppers. “We simply declared ‘Sunday is the new Saturday!’ in Chappaqua.” says Executive Director Solveig McShea, who worked with merchants to create the deals between 10 a.m. on Saturday morning and 6 p.m. Saturday night, when the news was spread via Facebook, e-marketing, and “digital word-of-mouth” among the 10,000 members of various local online groups. Local resident Lara Slotnick created the logo, based on a tagline devised by a Chappaqua Mom while chatting on Facebook.
“Our businesses are really committed to compelling people to shop local,” continues McShea and we are committed to finding creative ways to do it! We’re confident that today will be a great shopping day–as soon as people can dig out their driveways.” One local restaurant is promoting its hot soup. “We’ll all need that today,” quips McShea.