By Zarah Kavarana
The annual Chappaqua Sidewalk Sale continues today through 6 p.m. with a second annual “Taste of Chappaqua” too. The sale began on Thursday, July 25. The Sidewalk Sale, sponsored by the Chappaqua-Millwood Chamber of Commerce, is a well known Chappaqua tradition that features town-wide specials, games, and live music for shoppers and their families. Most stores have sales of up to 50 percent off, and some have even larger markdowns.
In addition to being a “shopper’s paradise,” the Sidewalk Sale will be the destination for the 2nd annual Taste of Chappaqua today from noon to 2:00 P.M. Over 15 local eateries will participate to provide samples of customer favorites. The samples are part of multiple contests, where passers-by will be the judges.
Many merchants have found the Sidewalk Sale to be beneficial for both their businesses and customers.
Barry Mishkin, owner of Family Britches said, “It’s to fill a void in retail during the doldrums of the summer. It brings people out, allows the merchants to make friends, and gives people some value that they ordinarily might not find.”
Manager of Chappaqua Paints and Hardware, Wilson Morocho, added, “I like seeing new faces and bringing in people who have never been here before. I want the community to know that we’re here for them, as much as they are for us.”