Services: MARCH Boutique offers a well-edited collection of clothing and accessories generally not found outside of major cities like NY and LA. Lynn brings together the most interesting pieces from over 60 designers including industry leaders Milly, Trina Turk, Tory Burch as well as a myriad of trendsetting emerging designers. The store’s tag-line is aptly titled: “a bit of SOHO in Westchester.”
Background: The MARCH concept is the result of years of fashion exploration, constant trend analysis and daily experiences both in-store and online. Lynn’s advertising background at a major cosmetics company successfully enticed “downtown” designers into Westchester and their continual desire to be featured make MARCH the go-to destination in Westchester. MARCH has received several Best of Westchester awards including two “Best Boutique” awards from the editors of Westchester Magazine.
Greatest Strengths: MARCH is known for incredible fashion taste, friendly staff, and the unique ability to make everyone who walks in the shop look absolutely stunning. The personalized shopping experience is an education on style. “While our racks are fully stocked with new and exciting merchandise,” states Puro,“ we purposely limit the number of each item from each designer’s collection so our customers can be confident of their distinctive look.”
Customer Service Story: “More than once, we have been visited by frantic women minutes before an event or party looking for something to wear. This is truly our specialty, dressing a customer from head to toe, so they look fabulous for their special night out!”
Special Plans: The website, which receives savvy visitors with an eye for great fashion from around the world, features individual designer looks and coordinated outfits that mix and match designers and price points. “We showcase new collections each week and provide styling ideas to pull together complete looks on the site and in our email blasts and blog.”
March Boutique
PROPRIETOR:
Lynn Puro
IN BUSINESS SINCE: 2006
www.marchboutique.com
