By Beth Besen
More than 25 New Castle merchants take gifting and giving to a new level of local this holiday season.
“Light Up Your Town,” launching on Small Business Saturday (November 29th), and continuing through the holiday season, is the perfect way to shop, socialize, dine, give, give back and enjoy all that New Castle has to offer. The Chappaqua-Millwood Chamber of Commerce, led largely by community volunteers, has generated close to $5k in sponsorship contributions to create a deal- and activity-packed calendar of holiday events, designed to encourage residents to shop, stroll, and give locally.
Each participating local merchant contributed a special offer for the holiday season. Desires by Mikolay and Breezemont Day Camp are sponsors of a Holiday Stroll with an ice sculpture “reveal” on December 6th (Town residents vote on what type of sculpture they’d like in their downtown). Local resident Dawn Greenberg created a program called “Chappaqua Cares … Chappaqua Shares,” involving a central hub at Houlihan Lawrence for collecting donations for those in need. Additionally, three stores are participating in a first-ever Gingerbread House Contest on December 13th.
Chamber President Nancy A. Shenker, assisted by a team of merchants and innovative business owners created a program designed to offer the Chappaqua-Millwood community something unique and exciting every Saturday during this upcoming holiday season. “Why trek to the mall, when you can get personal service, save money, and contribute to your local economy?” asks Shenker. The campaign will be supported by an over sized colorful “deal card” and calendar so residents can stay on top of what’s happening, as well as a special section of the Chamber website, where last-minute deals will be promoted. The campaign was made possible by:
Presenting Sponsors: Breezemont Day Camp and Desires by Mikolay
Premier Sponsors: Breeze Gifts and Camp Nabby
General Sponsors: Auburn Jewelry, Cathy’s Hair Room, Center for Aligned Healing, Chappaqua Paint & Hardware, Emmary Day Spa, Esposito’s Sausage, Eye Gallery of Chappaqua, Hall of Scoops, Holuihan Lawrence, ICD Contemporary Jewelry, Jodi’s Gym, Korth & Shannahan Painting, Le Jardin du Roi, Petticoat Lane, Quaker Hill Tavern, Salon 228, Shuppee, theONswitch marketing, Ventown, and WeeZee – The Science of Play.
Beth Besen is the Executive Editor of Inside Chappaqua and Inside Armonk magazines.