By Barry Graziano
As the leading real estate brokerage in Chappaqua and throughout Westchester, Putnam and Dutchess counties, Houlihan Lawrence strives to meet the needs of clients, providing utmost service in all aspects of the business. Consequently, a major website redesign was recently completed and introduced to the public. The new website includes keyword search capability, a social forum for the community, full-screen high-definition photography, greater use of video, extensive market data, and caters to mobile users with an iPad friendly design. HoulihanLawrence.com is seen by millions of visitors each month and the enhancements made create the ultimate user experience. The redesign of the Houlihan Lawrence website responds to several shifts in digital behavior. By identifying these practices and incorporating these ideas into the architecture of the new website, Houlihan Lawrence was able to enhance consumer experience in the following ways:
Searching should be simple and intuitive. At the new houlihanlawrence.com, a visitor can now search for homes by amenities, street address, features, and any other keywords. This quick search method is supplemented by a sophisticated refined search menu, and allows users to find exactly what they are searching for. Today’s consumers look to their peers for reviews, insight and conversation. Our new Community Conversations webpage at social.houlihanlawrence.com, allows just that. Here consumers have the opportunity to connect with locals who have the inside account on towns, neighborhoods and even specific streets, providing an authentic peer-to-peer dialogue. Bigger is better and our full-screen, high-definition photography is now on all Houlihan Lawrence listings, capturing the eye of visitors at first sight.
Entertaining and informative video is now peppered throughout the new houlihanlawrence.com. By showcasing current listings, local communities, and market conditions, users have a brand new way to consume real estate information.
With iPads now almost as common as a smartphone, the overall design of our website enhances the iPad experience, and allows for smooth navigation by scrolling down the vertically formatted pages. With newfound mobility, iPads have altered not just the way we consume information, but where we consume information.
Our new website also offers data and information that buyers and sellers want and need to make an informed real estate decision. Be it statistics, year-over-year change of homes sold or median sale price, our new Market Conditions webpage provides monthly and quarterly data on school districts and towns. Demographic and lifestyle data is also available, giving users a deeper understanding of the market and the community.
Active listings are widely available but many want to know information on homes that are in contract and sold. At HoulihanLawrence.com, visitors may sign up for a VIP account, and gain access to in contract and sold listings. This relevant information gives clients an edge in the competitive real estate market.
The unveiling of the new website paves the way for an important year in the history of Houlihan Lawrence. 2013 marks the 125th anniversary, and it is our pleasure to celebrate with all of our clients and supporters throughout the years. With 24 local offices and over 1,000 agents, Houlihan Lawrence will continue to provide white glove service, for everyone.
We welcome you to visit our Blog at ChappaquaTrending.com. As the new Brokerage Manager of the Chappaqua office, I am thrilled to be part of such a vibrant community.
Barry T. Graziano
Associate Broker, ABR, SFR
Real Estate Brokerage
914-238-4766 x222 – Office
914-469-0053 – Direct or Text