With its much talked about expansion on King Street–a virtual tripling of its former space–Desires by Mikolay promises and delivers “a taste of Madison Avenue in our customers’ beloved downtown,” says Tara Mikolay. “2008 and 2009 were tough years,” she notes. “We really wanted to firmly invest in the town. We expanded the showroom quite a bit to include gifts and watches, and have also expanded our repair shop. We are so much about custom design and jewelry repair and redesign that we really have earned the communities trust in this area.”
In addition, a “client entertainment room” is planned! “We are offering a great room where our male clients can go in and watch the game while their wife shops, or host a private dinner to those interested in the latest in jewelry, and more! We love, love, love to entertain! And we love bringing special events and some fun into Chappaqua.”
To that end, Desires practically embodies the “Shop Local, Shop for a Cause” movement and hosts multiple fundraisers for worthy causes each year. “Everyone has gifts they need to pick up to celebrate a special occasion. Among others, Desires has supported Pets Alive and the SPCA of Briarcliff, both local no-kill shelters rescuing animals and placing in their forever homes. Scott and Tara have also thrown their support behind the Pace Women’s Justice Center, a local leader in providing free legal aid to victims of domestic violence and this spring will be hosting a fundraiser for the Horace Greeley Scholarship Fund, date to be determined. This past December alone, Desires raised over $10,000 for local charities.
As for its selections, Tara notes that she and Scott really “listen” to their customers–and deliver. For example, they were receiving many requests for great timepieces. “We now have timepieces from $500-$50,000 carrying brands from Milan such as Brera, the American watch company, Ball, and the French company, Hermes of Paris!”
And of course, you can always count on the dazzling array of original jewelry choices. The bestselling line is still their very own designer line, Designs by Scott Mikolay. It just speaks to so many woman for its use of color, quality and distinction.” Also very hot this year, says Tara, is Monica Rich Kosann. “She is featured in Town and Country every month and has these amazing key pendants that are so wearable and can be worn over a tee shirt with jeans and looks super chic. We also do well with Sydney Evan. She is known for her beaded bracelets with charms and her signature ‘love’ necklace worn by celebrities. Very hot.”
Tara emphasizes too that Desires offers amazing opening price points of $35 and up. “We are absolutely a one stop shop if you need something for men too. We have men’s jewelry, writing instruments, leather goods, wallets, money lips, journals and more!”
Editor’s Note: As a long time Chappaqua resident, I think it’s great to see an expansion of this kind. It’s a vote of confidence in our town.
Desires by Mikolay
Scott & Tara Mikolay
IN BUSINESS SINCE: 2004